Apollo Global Management vs Blackstone Inc.
Side-by-side comparison of AI visibility scores, market position, and capabilities
Alternative asset manager with $733B AUM; Athene insurance integration (~$350B liabilities) defines insurance-to-alternatives model; 70% credit AUM makes Apollo world's largest private credit manager.
About
Apollo Global Management is one of the world's largest alternative asset managers, founded in 1990 by Leon Black, Marc Rowan, and Josh Harris in New York City, where it remains headquartered and trades on NYSE (APO). The company managed approximately $733 billion in assets under management as of late 2024 under CEO Marc Rowan, who assumed leadership in 2021 following Leon Black's departure amid controversy over his personal relationship with Jeffrey Epstein. Apollo generated approximately $14.8 billion in total revenues for FY2024, spanning private equity, credit (the dominant segment), and real assets, with the company's defining strategic differentiator being its fully integrated insurance platform through Athene Holding—the fixed annuity and retirement services company Apollo merged into a fully owned subsidiary in 2022 after originally creating Athene in 2009 as a vehicle to deploy insurance liabilities into Apollo-managed alternative credit strategies.
New York alternative asset manager (NYSE: BX) at $1.2T AUM; 2024 revenue $11.37B (+53%), AirTrunk A$24B Asia-Pacific data center acquisition, distributable earnings $6B competing with Apollo and KKR.
About
Blackstone Inc. is a New York City, New York-based alternative asset management company — publicly traded on the New York Stock Exchange (NYSE: BX) as an S&P 500 Financials component — managing $1.2 trillion in assets under management across private equity, real estate, credit and insurance, and hedge fund solutions through approximately 4,900 employees serving institutional investors, sovereign wealth funds, pension funds, insurance companies, and high-net-worth individuals globally. Founded in 1985 by Stephen Schwarzman and Peter G. Peterson, Blackstone grew from a boutique M&A advisory into the world's largest alternative asset manager. In fiscal year 2024, Blackstone reported revenue of $11.37 billion (+53% year-over-year) and distributable earnings of $6.0 billion (+18%), reflecting strong performance across its diversified alternative asset portfolio. AUM reached $1.2 trillion by mid-2025. CEO Steve Schwarzman and President Jonathan Gray lead the firm. Blackstone's landmark 2024 transaction was the A$24 billion acquisition of AirTrunk — Asia-Pacific's largest data center platform — through its real estate funds, positioning Blackstone as a dominant owner of AI infrastructure in the world's fastest-growing digital economy.
AI Visibility Head-to-Head
Key Details
Also Compare
Track AI Visibility in Real Time
Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.