Anytime Fitness vs WellHub
Side-by-side comparison of AI visibility scores, market position, and capabilities
Global 24-hour gym franchise with 5,000 locations in 30+ countries; keycard access model for suburban markets competing with Planet Fitness for value-oriented fitness consumers.
About
Anytime Fitness is a 24-hour gym franchise network operating approximately 5,000 locations in 30+ countries, making it one of the largest fitness franchise systems in the world by location count. Founded in 2002 in Hastings, Minnesota by Chuck Runyon and Dave Mortensen, Anytime Fitness is owned by Self Esteem Brands (the parent company also owning Basecamp Fitness, Waxing the City, and other franchise concepts) and targets the accessible, value-oriented fitness market with smaller format 24-hour gyms that are convenient for suburban and rural markets underserved by larger gym chains.\n\nAnytime Fitness's business model is built around 24/7 keycard access to smaller, unstaffed gym locations (typically 5,000-7,000 sq ft versus 20,000+ sq ft for traditional gyms) with essential cardio and strength equipment and optional personal training services. The franchise model enables rapid geographic expansion — club owners operate semi-absentee businesses with lower staffing requirements than traditional gyms. Members receive a key fob that works at any Anytime Fitness location globally, providing significant value for travelers.\n\nIn 2025, Anytime Fitness competes with Planet Fitness (the dominant low-cost gym chain at $10/month), Crunch Fitness, and local independent gyms for value-conscious fitness consumers. The company's suburban and small market positioning differentiates it from urban boutique fitness and from Planet Fitness's large-format model. Anytime Fitness charges typically $30-40/month, positioning it above Planet Fitness but below traditional health clubs. The 2025 strategy focuses on continuing international franchise expansion (particularly in Southeast Asia and Latin America), modernizing the gym technology experience (app-connected equipment, digital personal training), and growing the Anytime Health digital wellness programming.
Corporate wellness and fitness benefits platform connecting employees with gym networks, wellness apps, and health resources. Formerly Gympass. NYC. Raised $220M+, unicorn. Serves 15,000+ companies.
About
WellHub, formerly known as Gympass, is a New York City-based corporate wellness platform that gives employees access to a broad network of gyms, fitness studios, wellness apps, and mental health resources through a single employer-sponsored membership. Founded in Brazil in 2012 and rebranded as WellHub in 2023, the company has raised over $220 million and serves more than 15,000 companies and millions of employees across North America, Europe, and Latin America. Employers pay a per-employee subscription that provides workers with flexible access to participating fitness and wellness partners.\n\nWellHub's value proposition to employers rests on demonstrable improvements in employee health, productivity, and retention that justify the wellness benefit investment. The platform aggregates thousands of gym chains, boutique fitness studios, digital fitness apps like Calm and Headspace, and virtual personal training services into a single benefits offering, giving employees flexibility to choose the wellness activities that match their preferences and lifestyle. The breadth of the network reduces the friction that causes low utilization in traditional gym subsidy programs.\n\nThe company's rebranding from Gympass to WellHub reflected an expansion beyond pure gym access into a broader wellness platform covering nutrition, sleep, mental health, and preventive care resources. This evolution positions WellHub against both traditional gym-discount benefit providers and digital wellbeing platforms. WellHub competes with Virgin Pulse, Personify Health, and benefits administrators who offer wellness modules, but differentiates through the physical fitness network depth and the consumer-grade experience of its employee app.
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