Altria vs JustWorks

Side-by-side comparison of AI visibility scores, market position, and capabilities

Altria leads in AI visibility (90 vs 77)

Altria

LeaderConsumer Goods

Enterprise

Richmond VA tobacco and nicotine (NYSE: MO) ~$9.7B net revenue FY2024; Marlboro 40%+ US cigarette share, on! oral pouch competing with Zyn, 50%+ operating margins, ABI stake, competing with Reynolds/BAT.

AI VisibilityBeta
Overall Score
A90
Category Rank
#83 of 290
AI Consensus
58%
Trend
stable
Per Platform
ChatGPT
84
Perplexity
97
Gemini
99

About

Altria Group, Inc. is a Richmond, Virginia-based tobacco and nicotine company — publicly traded on the New York Stock Exchange (NYSE: MO) as an S&P 500 Consumer Staples component — manufacturing and selling cigarettes (Marlboro — the best-selling cigarette brand in the United States), smokeless tobacco (Copenhagen, Skoal, Red Seal, Husky chewing tobacco/moist snuff brands), oral nicotine pouches (on! brand), and maintaining a 10.7% ownership stake in Anheuser-Busch InBev (SABMiller acquisition consideration shares) and a 35% stake in JUUL Labs (vaping — original $12.8B investment written down to minimal value following JUUL's regulatory and litigation difficulties) through approximately 5,500 employees. In fiscal year 2024, Altria reported revenues of approximately $20.6 billion (net revenues after excise taxes approximately $9.7 billion), with the cigarette segment (Marlboro generating 40%+ US cigarette market share) contributing the majority of operating income at 50%+ adjusted operating margins — the highest margins in the consumer staples sector reflecting cigarettes' inelastic demand and regulated market structure. CEO Billy Gifford has pivoted Altria's strategy from cigarettes toward smoke-free nicotine products: the on! oral nicotine pouch (acquired full ownership of Helix Innovations in 2023, rebranding as on! to compete with Swedish Match Zyn, the dominant US oral nicotine pouch brand) represents Altria's primary nicotine product diversification vehicle as cigarette volume declines 7-8% annually through consumer quit rates and secular health awareness trends.

Full profile

JustWorks

LeaderTechnology

General

PEO and HR platform for SMBs with transparent per-employee pricing; handles payroll, benefits, and compliance under co-employment model with international EOR.

AI VisibilityBeta
Overall Score
B77
Category Rank
#37 of 1167
AI Consensus
64%
Trend
stable
Per Platform
ChatGPT
74
Perplexity
85
Gemini
80

About

Justworks is a Professional Employer Organization (PEO) and HR platform helping small and mid-sized businesses manage payroll, benefits, compliance, and HR through an employer-of-record model that co-employs their workforce. Founded in 2012 and headquartered in New York City, Justworks simplifies employment administration for growing companies by handling payroll tax filings, benefits enrollment (health, dental, vision, 401k), workers' compensation, and HR compliance under a co-employment arrangement that reduces administrative burden and compliance risk.

Full profile

AI Visibility Head-to-Head

90
Overall Score
77
#83
Category Rank
#37
58
AI Consensus
64
stable
Trend
stable
84
ChatGPT
74
97
Perplexity
85
99
Gemini
80
86
Claude
71
87
Grok
72

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