AfterQuery vs Looker
Side-by-side comparison of AI visibility scores, market position, and capabilities
$30M Series A at $300M valuation in Apr 2026. Applied data research lab building agentic analytics workflows for large enterprises.
About
AfterQuery is an applied data research lab that builds custom agentic analytics workflows for enterprise customers. Rather than selling a pure SaaS product, AfterQuery engages with teams on bespoke data-AI deployments — training custom agents, evaluating RAG pipelines, and delivering production workflows.
Google Cloud BI platform with LookML semantic layer ensuring consistent metric definitions across enterprises; $2.6B Google acquisition competing with Tableau and Power BI for enterprise self-service analytics.
About
Looker is a business intelligence and data analytics platform now part of Google Cloud — providing the LookML data modeling language, self-service exploration tools, embedded analytics, and natural language querying capabilities that enable data teams to define metrics once and make them available consistently across the organization. Founded in 2012 in Santa Cruz, California by Lloyd Tabb and Ben Porterfield, Looker was acquired by Google for $2.6 billion in 2019 and has been integrated into Google Cloud as the primary BI platform alongside Google Looker Studio (formerly Data Studio).
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