Adapt.io vs GWI
Side-by-side comparison of AI visibility scores, market position, and capabilities
B2B contact database and sales intelligence platform. Chennai India, raised $4M+, provides 200M+ contact records and company profiles for global sales prospecting via web app and Chrome extension.
About
Adapt.io is a B2B contact database and sales intelligence platform that provides sales and marketing teams with access to over 200 million professional contact records and company profiles for global prospecting. Founded in 2016 and headquartered in Chennai, India, the company has raised over $4 million in funding. Adapt.io competes in the large but price-sensitive B2B contact data segment by offering broad global coverage at accessible price points, targeting individual sales professionals, SMBs, and growth-stage companies seeking affordable prospecting data.\n\nAdapt.io's contact database covers business email addresses, direct phone numbers, and firmographic data across companies globally. Its Chrome extension integrates with LinkedIn, enabling users to reveal contact information for profiles visited during prospecting research. The web application provides list-building tools where users can filter contacts by industry, company size, geography, job title, and technology stack to build targeted prospect lists for outbound campaigns.\n\nAdapt.io has built its user base largely in the Asia-Pacific and global SMB market segments where US-centric data platforms provide less coverage or carry price points beyond smaller teams' budgets. The platform's combination of international data coverage and affordable pricing has made it popular among sales teams in India, Southeast Asia, and Latin America targeting global markets. Adapt.io's API enables integration with CRM and sales engagement platforms for automated prospect data enrichment and list synchronization.
GWI (GlobalWebIndex) is a top-tier consumer research platform profiling 3B+ digital consumers across 50+ markets; raised $180M Series B at $850M valuation led by Permira, now MCP-integrated with LLMs.
About
GWI (formerly GlobalWebIndex) is a leading consumer research and audience intelligence platform that provides brands, agencies, and media companies with deep, survey-based insights into the attitudes, behaviors, and preferences of over 3 billion digital consumers across 50+ markets. The platform's proprietary methodology combines continuous global survey data with advanced audience segmentation tools, enabling marketers to understand not just what consumers do online, but why — their motivations, values, and purchase intent — across demographics, geographies, and interest clusters.
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