Company Overview
About Whereby
Whereby is a video meetings platform that offers both a standalone web meeting product and an embeddable API — Whereby Embedded — that allows businesses to add video call functionality to their own web applications with minimal development effort. The Embedded product provides a simple iframe-based integration or a React SDK, enabling developers to drop a fully featured video room into any web page with a few lines of code and a meeting URL. This approach removes the need for companies to build and maintain WebRTC infrastructure, manage signaling servers, or handle cross-browser compatibility — Whereby abstracts the entire media layer.
Business Model & Competitive Advantage
Whereby Embedded supports a range of customization options through URL parameters and the API, including pre-call lobby configuration, background customization, recording, breakout rooms, and post-call summaries. Businesses can brand the experience, remove Whereby's interface entirely, and integrate room creation and access token management through the REST API. The platform handles recording storage, transcription, and GDPR-compliant data management, reducing the compliance burden for companies operating in regulated industries like telehealth or financial services.
Competitive Landscape 2025–2026
Whereby targets product teams at companies that need to embed video functionality into an existing product — telehealth platforms, edtech tools, HR software, marketplace applications, and enterprise SaaS products — without the engineering investment of building a custom WebRTC solution. It competes with Daily, 100ms, and Vonage Video API, differentiating through its simplicity, its well-established standalone meeting product that validates its video quality, and its no-infrastructure approach that lets small engineering teams ship video features quickly. The platform is used across healthcare, education, and professional services categories.
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