Company Overview
About Voi
Voi Technology AB is a Swedish micromobility company founded in 2018 by Fredrik Hjelm, Adam Jafer, Filip Lindvall, and Douglas Stark, and headquartered in Stockholm, Sweden. Voi operates shared electric scooter and e-bike fleets across more than 100 cities in over 11 European countries, including the UK, Sweden, Germany, France, Spain, Italy, and Norway. The company differentiates itself from global competitors like Lime and Bird by focusing exclusively on Europe and pursuing a regulated, city-partnership-first model — working collaboratively with municipalities on tender processes, parking infrastructure, and safety programs rather than deploying unilaterally.
Business Model & Competitive Advantage
Voi has raised over $390M in total funding from investors including Balderton Capital, Raine Ventures, and others. The company achieved EBITDA profitability in 2022, a milestone that distinguished it from many micromobility peers struggling with unit economics. Its operations are built around a "Responsible Riding" initiative that includes in-app safety tutorials, slow-speed zones enforced via geofencing, and a "Rider Ed" digital education program. Voi also invests in parking compliance through infrastructure partnerships and camera-based AI detection to reduce pavement clutter — a major regulatory concern in European cities.
Competitive Landscape 2025–2026
Voi''s fleet management and software stack is developed in-house, including its proprietary IoT firmware and operations platform. The company has progressively moved toward longer-lasting, more sustainable hardware (Gen 4 and Gen 5 vehicles) with reduced maintenance costs and improved battery life. Voi''s European-only focus and city-partnership model position it as the leading homegrown alternative to US-based micromobility operators in the EU market.
Key Differentiators
Strong Challenger
Voi is an established challenger with significant market presence and competitive offerings in Automotive & Transportation.
Frequently Asked Questions
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