Brand Intelligence Graph
Company Overview
About Swipe
Swipe is a Hyderabad, India-based GST billing and accounting platform for Indian SMEs — backed by Y Combinator (W20) with $2.04 million in total funding including a $2 million seed in February 2022 led by Y Combinator with Global Founders Capital, Soma Capital, Duro Ventures, and others — providing small and medium enterprises with a SaaS application for GST-compliant invoicing, inventory management, payment collection, and financial reporting that simplifies the compliance and accounting overhead of India's Goods and Services Tax system. Founded in 2021 by Sri Teja Allaparthi and Aditya Vemuganti, Swipe generated ₹3.81 crore ($450,000) in annual revenue as of March 2024 with 65 employees, processing over $30 million in transactions with 100% month-over-month growth.
Business Model & Competitive Advantage
Swipe's GST billing platform addresses the compliance complexity that GST introduced for India's 63 million registered SME businesses: when India unified its tax system under GST in 2017, every business was required to generate GST-compliant invoices (with HSN/SAC codes for each product/service, correct GSTIN on invoices, accurate tax rate calculations for CGST/SGST/IGST based on intra-state versus inter-state transactions), file monthly/quarterly returns (GSTR-1, GSTR-3B) through the GST portal, and reconcile input tax credits. This compliance burden requires either expensive CA support or dedicated accounting software — creating a large market for SME-priced GST billing tools. Swipe's mobile-first interface (built for the Indian SME owner who runs their business from a smartphone) enables invoice creation, GST calculation, inventory updates, and payment link generation in a single workflow. The $30M+ transaction processing volume validates the commercial activity flowing through the platform.
Competitive Landscape 2025–2026
In 2025, Swipe competes in the India SME GST billing, invoicing, and accounting software market with Zoho Books (integrated accounting, Zoho's SME product, $1B+ revenue), ClearTax (tax filing and GST compliance, $100M raised at $1B valuation), and Vyapar (SME billing app, bootstrapped, $40M ARR) for Indian small business GST billing and accounting software adoption. Y Combinator W20 backing and the Hyderabad founding (India's second-largest tech hub) position Swipe within the India fintech and SME SaaS investment community. The 100% month-over-month growth (as of March 2024) reflects strong organic adoption driven by the mandatory GST compliance requirements that create market pull regardless of sales effort. The 2025 strategy focuses on growing the paid subscription base by adding credit and financing products (GST data-backed working capital loans for Swipe SME customers), expanding the inventory management for wholesalers and distributors with multi-warehouse operations, and building the e-invoicing integration for India's mandatory e-invoice system for larger turnover SMEs.
Recent Activity
View all →Key Differentiators
Strong Challenger
Swipe is an established challenger with significant market presence and competitive offerings in Finance.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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