Company Overview
About Steller
Steller is a travel technology and influencer marketing company founded in 2014 by Brian McAniff and Karen Poole and based near Seattle, Washington. Originally launched by Mombo Labs as a consumer visual storytelling iOS app, Steller evolved into a B2B platform for the travel and tourism industry. Its current product connects social media and influencer content directly to planning tools, behavioral marketing automation, and travel booking commerce — enabling tourism destinations, DMOs (destination marketing organizations), and travel brands to turn influencer campaigns into measurable booking drivers.
Business Model & Competitive Advantage
The platform has partnered with over 800 destinations and travel brands, offering tools that allow followers to move seamlessly from watching influencer travel content to planning a detailed trip itinerary (aided by AI) to completing a booking — all within a single connected experience. Steller acquired Travel Mindset, an influencer marketing agency specializing in travel, to deepen its managed services capabilities alongside its self-serve platform. The company also launched the Steller Trips Player, which embeds bookable itineraries derived from influencer content directly into destination websites and marketing automation journeys.
Competitive Landscape 2025–2026
In 2026, Steller published the State of Travel Influencer Marketing Report — based on surveys of destination marketers — finding that 70% say social has grown more important as AI reshapes search, and 92% of destination marketers are maintaining or increasing influencer budgets. Steller presents at major tourism industry events including the California Travel Association, positioning itself as a data-driven thought leader in travel influencer marketing.
Frequently Asked Questions
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