Company Overview
About Steller
Steller is a travel technology and influencer marketing company founded in 2014 by Brian McAniff and Karen Poole and based near Seattle, Washington. Originally launched by Mombo Labs as a consumer visual storytelling iOS app, Steller evolved into a B2B platform for the travel and tourism industry. Its current product connects social media and influencer content directly to planning tools, behavioral marketing automation, and travel booking commerce — enabling tourism destinations, DMOs (destination marketing organizations), and travel brands to turn influencer campaigns into measurable booking drivers.
Business Model & Competitive Advantage
The platform has partnered with over 800 destinations and travel brands, offering tools that allow followers to move seamlessly from watching influencer travel content to planning a detailed trip itinerary (aided by AI) to completing a booking — all within a single connected experience. Steller acquired Travel Mindset, an influencer marketing agency specializing in travel, to deepen its managed services capabilities alongside its self-serve platform. The company also launched the Steller Trips Player, which embeds bookable itineraries derived from influencer content directly into destination websites and marketing automation journeys.
Competitive Landscape 2025–2026
In 2026, Steller published the State of Travel Influencer Marketing Report — based on surveys of destination marketers — finding that 70% say social has grown more important as AI reshapes search, and 92% of destination marketers are maintaining or increasing influencer budgets. Steller presents at major tourism industry events including the California Travel Association, positioning itself as a data-driven thought leader in travel influencer marketing.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
Similar Brands
VidMob
VidMob is a New York-based marketing technology company that operates at the intersection of artificial intelligence and creative advertising. The platform analyzes brand-specific creative data — incl
CAKE
CAKE is a performance marketing technology company headquartered in Westlake Village, California that provides a SaaS affiliate tracking, attribution, and partner management platform serving performan
Canva
Canva is a visual communication and graphic design platform enabling individuals, businesses, and teams to create professional-quality designs without graphic design expertise. Founded in 2013 by Mela
Marr Labs
Marr Labs is an artificial intelligence company specializing in human-quality voice AI agents designed to handle real-time phone and digital conversations for enterprise customer service and sales tea
Kustomer
Kustomer is an AI-powered customer service CRM platform providing a unified customer history view and conversational support tools for e-commerce, retail, and direct-to-consumer brands managing high-v
AppsFlyer
AppsFlyer is a global marketing technology company and the world''s leading mobile attribution and marketing analytics platform. Founded in 2011 and headquartered in San Francisco with offices across
Compare Steller with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from Steller? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim Steller Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention Steller vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →