Company Overview
About Shimmer
Shimmer is a San Francisco-based digital health company connecting adults with ADHD to certified ADHD coaches through one-on-one video coaching sessions — providing structured 12-week coaching programs ($1,800-$2,400) featuring executive function skill building, evidence-based ADHD strategies, and accountability support for the estimated 10 million US adults with ADHD who are unmedicated or seeking behavioral support beyond medication. Founded in 2021 by former Salesforce executives Christal Bemont and Yev Khessin and backed with $4 million raised from General Catalyst and Y Combinator, Shimmer achieved $1 million in ARR as of April 2024 and facilitated 15,000+ coaching sessions.
Business Model & Competitive Advantage
Shimmer's coaching program addresses the implementation gap for adult ADHD management: medication manages symptoms but doesn't teach the executive function skills (planning, prioritization, time management, impulse control) that ADHD impairs. ADHD coaching builds these skills through structured goal-setting, accountability check-ins, and cognitive strategies adapted to each client's ADHD presentation and life circumstances. Shimmer's coach matching algorithm pairs clients with coaches who specialize in their specific ADHD challenges (workplace productivity, relationship management, financial organization) and life stage (early career, parenting, academic). The app provides between-session tracking, habit monitoring, and communication tools that maintain coaching momentum between weekly video calls.
Competitive Landscape 2025–2026
In 2025, Shimmer competes in the adult ADHD support and coaching market with ADDA (ADHD coaching community), Done (ADHD telehealth diagnosis and medication, $60M raised), Cerebral (mental health platform, ADHD assessment), and traditional in-person ADHD coaching for evidence-based ADHD skill development. The adult ADHD market has grown rapidly as COVID-era productivity challenges prompted many adults to seek ADHD assessments for the first time — diagnosis rates among 25-45 year old adults increased 50%+ from 2020-2023. General Catalyst's backing reflects healthcare VC conviction in tech-enabled mental health and behavioral health coaching. The 2025 strategy focuses on employer benefit partnerships (companies offering Shimmer as an employee wellness benefit for neurodiverse employees), insurance reimbursement pathways for ADHD coaching, and expanding the coach network to reduce program wait times.
Open Positions
Reddit Discussions
Key Differentiators
Emerging Innovator
Shimmer is an emerging player bringing innovative solutions to the Healthcare market.
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