Company Overview
About Rinse
Rinse is a San Francisco-based dental care company operating modern, membership-based dental practices with a technology-enabled patient experience — applying the One Medical model (direct primary care with annual membership) to dentistry, providing preventive dental care with simplified scheduling, transparent pricing, and a comfortable office environment for health-conscious consumers who have avoided traditional dental practices. Founded in 2021 and backed by Y Combinator (S21), Goodwater Capital, and Liquid 2 Ventures with $125,000 in pre-seed funding, Rinse reached $1 million in revenue by December 2024.
Business Model & Competitive Advantage
Rinse's membership model provides annual coverage for cleanings, exams, and X-rays at a flat monthly or annual fee — eliminating the insurance complexity that makes dental care confusing and often prevents preventive visits. The technology layer (online scheduling, digital intake forms, automated appointment reminders) creates the smooth, modern booking experience that health-conscious younger patients expect. The practice design (bright, minimal spaces with music and entertainment during procedures) reduces the anxiety that keeps many patients from visiting dentists annually.
Competitive Landscape 2025–2026
In 2025, Rinse competes in the modern dental practice and direct-to-patient dental care market with Tend (NYC-based modern dental experience, $125M+ raised), Chapter Aesthetic Studio (dental and aesthetics), and Aspen Dental (large DSO) for health-conscious dental consumer market share. The direct primary care/membership dentistry model has proven viable in medicine (One Medical, Iora Health) and is being tested in dental with Tend and Rinse. The market opportunity is the 100M+ Americans who are uninsured or underinsured for dental and avoid routine care due to cost unpredictability. Goodwater Capital's investment provides consumer tech and health tech expertise. The 2025 strategy focuses on opening additional San Francisco area locations, building the subscription membership infrastructure, and growing through word-of-mouth in the health-tech-savvy Bay Area demographic.
Recent Activity
View all →Key Differentiators
Emerging Innovator
Rinse is an emerging player bringing innovative solutions to the Healthcare market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
Similar Brands
Browser Use
Browser Use is an open-source project that provides a Python library allowing AI agents and large language models to control web browsers as a tool. The library sits between LLM APIs and browser autom
athenahealth
athenahealth is a cloud-based electronic health records (EHR), medical billing, and practice management company founded in 1997 and headquartered in Watertown, Massachusetts. The company was built on
Veeva Systems
Veeva Systems Inc. is the leading cloud software provider for the global life sciences industry, headquartered in Pleasanton, California. Founded in 2007 by Peter Gassner (a former Salesforce executiv
Oracle Health
Oracle Health is the healthcare technology business unit of Oracle Corporation (NYSE: ORCL) — providing electronic health records (EHR), clinical workflow management, health information exchange, reve
Idexx Laboratories
IDEXX Laboratories is the global leader in veterinary diagnostics and information technology for companion animal healthcare, founded in 1983 by David Shaw in Westbrook, Maine, where it remains headqu
Revvity
Revvity, Inc. (formerly PerkinElmer) is a global life science tools and diagnostics company, rebranded in 2023 to signal its transformation from a diversified instruments company into a focused provid
Compare Rinse with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from Rinse? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim Rinse Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention Rinse vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →