Company Overview
About rad ai
RAD Intel (formerly RAD AI until November 2024) is a Los Angeles, California-based AI-powered marketing intelligence platform — having raised approximately $27 million from over 6,500 investors, VCs, and executives from Google, Amazon, and Meta at an $85 million valuation — providing brands and agencies with ROI-based creative intelligence for influencer marketing, content strategy, and campaign optimization using proprietary AI persona engines that analyze real internet conversations to deliver unbiased, data-driven recommendations. Founded in 2018 by CEO Jeremy Barnett (three-time entrepreneur), RAD Intel's name stands for "Remove All Doubt" — reflecting its mission to eliminate guesswork from marketing decisions. In 2021, RAD Intel acquired Atomic Reach (a $27 million R&D investment in AI content optimization), bringing co-founder Bradley Silver (former Atomic Reach CEO) as President to lead product development and operations. RAD Intel rebranded from RAD AI to RAD Intel in November 2024 to better reflect its intelligence-first positioning. In 2025, contracted revenue is projected to double that of 2024, targeting the $633 billion creator economy.
Business Model & Competitive Advantage
RAD Intel's marketing intelligence platform addresses the influencer marketing ROI measurement gap that has historically plagued brand marketing budgets: brands allocating $50,000-5,000,000 to influencer campaigns face fundamental uncertainty about which creators will resonate with their specific audience — vanity metrics (follower count, engagement rate) measure popularity but not brand-audience fit. RAD Intel's proprietary AI persona engine (analyzing actual conversations across social platforms, forums, and media about topics relevant to a brand's audience) identifies the influencer's genuine audience composition and content resonance patterns that go beyond demographic proxies — enabling brands to select influencers whose organic content creates authentic purchase intent in the brand's target consumer segment rather than simply maximizing reach.
Competitive Landscape 2025–2026
In 2025, RAD Intel competes in the influencer marketing intelligence, creator economy analytics, and AI marketing technology market with Sprinklr (NYSE: CXM, social media management and intelligence), CreatorIQ (private, influencer marketing platform, $40M+ raised), and Traackr (private, influencer marketing platform) for brand and agency adoption of AI-powered influencer selection and content ROI optimization tools. The 2024 rebrand from RAD AI to RAD Intel (emphasizing "intelligence" over "AI") reflects a market positioning shift toward enterprise marketing intelligence — where CMOs seek ROI measurement and creative prediction tools rather than AI as a buzzword. The $85M valuation with crowdfunded capital structure (6,500+ investors) creates a distributed investor base that functions as a network of brand ambassador advocates. The 2025 strategy focuses on growing contracted revenue through agency channel partnerships, expanding the AI persona engine to cover additional social platforms and languages, and building the predictive creative intelligence tools that forecast campaign performance before production spend.
The rad ai Story
Founders
Recent Activity
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Major milestones in rad ai's journey
Leadership Team
Meet the leaders behind rad ai
Jeremy Barnett
Jeremy is a three-time entrepreneur who serves as CEO and Co-founder of RAD Intel. He has experienced the highs and lows associated with shepherding innovation through disruptive products and leads the company's strategic vision in AI-powered marketing intelligence.
Bradley Silver
Bradley founded Atomic Reach in 2010 and served as its CEO before the 2021 acquisition by RAD Intel. As President, he is responsible for product development, operations, and solving RAD Intel's most complex challenges.
Key Differentiators
Emerging Innovator
rad ai is an emerging player bringing innovative solutions to the Marketing market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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