Brand Intelligence Graph
Company Overview
About Pulley
Pulley is an equity management platform helping startups manage cap tables, issue options, run 409A valuations, and handle liquidity events with integrated legal and compliance tools. Founded in 2019 and headquartered in San Francisco, Pulley was built as a modern alternative to Carta, with pricing transparency and founder-friendly policies as core differentiators. The platform covers the full equity lifecycle from incorporation through exit, supporting SAFEs, convertible notes, stock option plans, and secondary transactions.
Business Model & Competitive Advantage
The company raised $60 million in Series B funding in 2022, backed by Founders Fund, 8VC, and Y Combinator, to expand its customer base among seed-to-Series B startups. Pulley has grown by targeting founders frustrated with Carta's pricing increases and contract lock-in, offering free cap table management for companies under a certain size and transparent pricing for all tiers. By 2024-2025, Pulley serves thousands of startups and has become the default recommendation in many YC cohorts.
Competitive Landscape 2025–2026
In 2025, Pulley competes directly with Carta, Shareworks (Morgan Stanley), and Capshare across different market segments. The company has expanded beyond cap table management to offer liquidity programs, allowing employees to sell vested shares in secondary markets, and automated compliance reporting for 83(b) elections and ISO exercises. Pulley's 2025-2026 differentiation strategy includes expanded international support for startups with employees across multiple jurisdictions and AI-assisted equity plan design tools for early-stage founders.
Recent Activity
View all →Foreign Filing filed 2026-09-25
Foreign Filing filed 2026-09-24
Foreign Filing filed 2026-09-01
Foreign Filing filed 2026-08-24
Foreign Filing filed 2026-08-03
Foreign Filing filed 2026-08-03
Foreign Filing filed 2026-07-28
Foreign Filing filed 2026-07-06
Key Differentiators
Emerging Innovator
Pulley is an emerging player bringing innovative solutions to the Finance market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
Similar Brands
Slope
Slope is a B2B buy-now-pay-later (BNPL) and net terms payment platform enabling suppliers to offer flexible payment terms to business customers while receiving payment upfront. Founded in 2021 and hea
Finley
Finley Technologies is a San Francisco-based debt capital management platform that streamlines the debt raise, compliance, and reporting workflows for venture-backed and growth-stage companies — provi
Concourse
Concourse is a San Francisco-based AI agent platform for corporate finance automation — enabling finance teams at startups, unicorns, and Fortune 500 companies to automate financial planning, analysis
Delve
Delve is a San Francisco-based AI-native compliance automation platform — backed by Y Combinator (W24) with $35.8 million in total funding including a $3.3 million seed in 2024 from General Catalyst,
Confido
Confido is a New York-based AI-powered financial operations platform for consumer packaged goods (CPG) brands — automating the cash application, trade deductions management, trade promotion optimizati
Greenboard
Greenboard is a San Francisco-based AI-native compliance operations platform for fintechs, private funds, and wealth managers — providing a unified system for Know Your Employee (KYE) compliance, empl
Compare Pulley with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from Pulley? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim Pulley Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention Pulley vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →