Brand Intelligence Graphcompany
Company Overview
About Phreesia
Phreesia is a Raleigh, North Carolina-based patient intake and engagement platform — listed on NYSE (NYSE: PHR) — providing healthcare practices, health systems, and pharmaceutical companies with digital tools for patient registration, insurance verification, payment collection, clinical pre-screening, and patient activation. Founded in 2005 by Chaim Indig and Evan Roberts and generating $383 million in revenue in fiscal year 2025 (ending January 2025), Phreesia serves 4,000+ healthcare practices and health systems with the patient-facing digital infrastructure that replaces paper clipboards and manual front-desk registration.
Business Model & Competitive Advantage
Phreesia's intake platform captures structured patient data before appointments: patients complete their intake forms on Phreesia tablets (provided at check-in) or through pre-visit mobile links, entering demographic information, insurance cards (photographed and automatically populated), medication lists, chief complaints, and health history. The clinical screening modules (PHQ-9 depression screening, SDOH social determinants of health questionnaires, vaccination records, HbA1c tracking) capture clinical data at the touchpoint that precedes the physician visit — enabling the physician to see patient-reported outcomes before entering the room. The integrated payment collection (co-pay collection at check-in, outstanding balance payment requests) improves healthcare revenue cycle by capturing patient responsibility amounts before care delivery.
Competitive Landscape 2025–2026
In 2025, Phreesia (NYSE: PHR) competes in the patient intake and healthcare engagement market with Clearwave (patient self-service kiosks), Kyruus (provider matching and access management), and Epic Patient Experience (Epic's integrated intake for Epic EHR customers) for healthcare front-office digitization. Phreesia's pharmaceutical life sciences business (paid patient activation programs where pharma companies fund clinical screening during intake for relevant conditions) provides a high-margin revenue stream alongside the SaaS practice subscription. The 2025 strategy focuses on growing the life sciences revenue (pharma-funded patient education and adherence programs at the point of care), expanding health system adoption for large hospital group roll-outs, and building AI-powered risk stratification from intake data for care management programs.
Recent Activity
View all →Beginning January 1, 2027, the traditional global maternity CPT codes will be deleted and replaced by more granular reporting across four phases of care: antepartum care, labor management, delivery and… The post Beyond the maternity bundle: How Phreesia can help OB/GYN groups prepare for 2027 appeared first on Phreesia .
🚀 FEATURED VoiceAI can now route callers to the right practice automatically What’s new: VoiceAI now asks a brief triage question at the start of a call to route the caller to the correct practice or EHR instance. Built for organizations running multiple EHR systems across locations, this removes the need for a separate IVR layer before […] The post 26.9 Release Notes appeared first on Phreesia .
Care gaps. Staff stretched thin. Manual workflows. Limited IT resources. Financial pressure. These are some of the biggest challenges rural hospitals face today—and exactly the kinds of issues the Rural… The post Tips from a CEO: Addressing rural health transformation challenges with Phreesia appeared first on Phreesia .
Material Event filed 2026-06-24
🚀 FEATURED  VoiceAI turns cancellation calls into scheduled appointments What’s new: VoiceAI now detects when a patient calls to cancel and asks whether they’d prefer to reschedule instead. If open slots are available, VoiceAI handles the reschedule on the spot. If no slots are open, it offers to connect the caller to staff or take a […] The post 26.8 Release Notes appeared first on Phreesia .
  In today’s digital world, many patients use their smartphones or other devices to manage their lives. With the tap of a few buttons, they can make a restaurant reservation,… The post Two-way text messaging software: 4 reasons to use it appeared first on Phreesia .
Contactless patient intake has moved well beyond its pandemic-era roots. For many healthcare organizations, it’s now a core part of how they simplify access, reduce front-desk strain and create a… The post 4 reasons to implement contactless patient intake appeared first on Phreesia .
A strong patient acquisition strategy does more than bring people to your website. It helps them take the next step—booking care—without confusion, delays or extra effort. At its core, patient… The post Patient acquisition strategy: 5 ways to improve it appeared first on Phreesia .
Patient referrals are a core part of how care moves forward. The process starts with a clinical need and should end with a scheduled visit, completed care and a clear… The post Patient referrals: Process pain points and solutions appeared first on Phreesia .
Just as they have options for where to buy their groceries or get their car serviced, patients have options for where to seek care. While marketing strategies can get new… The post 4 ways to boost patient loyalty and retention appeared first on Phreesia .
Great clinicians and providers are everything in the healthcare industry. But even with the best of the best administering care, sometimes patients don’t feel empowered to take charge of their… The post 10 strategies to increase patient activation appeared first on Phreesia .
Patient scheduling is one of the most time-consuming yet important administrative tasks for healthcare organizations. It’s also a pain point for patients. Efficient patient scheduling processes help clinics, hospitals and… The post Patient scheduling: 10 best practices for peak efficiency appeared first on Phreesia .
Key Differentiators
Emerging Innovator
Phreesia is an emerging player bringing innovative solutions to the Healthcare market.
Growth Stage
Phreesia has achieved $383M in revenue, demonstrating strong product-market fit.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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