Company Overview
About Oto
Oto is a London-based digital health company providing clinically validated, app-based CBT (cognitive behavioral therapy) treatment for tinnitus — the persistent ringing, buzzing, or hissing in the ears that affects 15% of the global population (750 million+ people) with no pharmaceutical cure — delivering structured therapeutic programs designed by tinnitus specialists that help patients manage and reduce tinnitus distress through evidence-based psychological and sound therapy techniques. Founded and backed with £2.8 million in seed funding raised in 2022, Oto demonstrated in the DEFINE Trial (the largest randomized controlled trial for any digital tinnitus program) that 86% of users experience measurable benefits within one month of the program.
Business Model & Competitive Advantage
Oto's therapeutic model is grounded in Tinnitus Retraining Therapy (TRT) and CBT — the gold standard clinical approaches that retrain the brain's response to tinnitus sound rather than attempting to eliminate the sound itself. The app-based delivery makes TRT and CBT accessible without specialist referrals: traditional tinnitus CBT requires sessions with a specialized audiologist or psychologist (typically 6-12 sessions at £100-200 each), limiting access to patients in major cities with specialist waitlists. Oto's structured 8-week program delivers the same therapeutic framework through daily app exercises, educational content about tinnitus neuroscience, sound therapy (white noise, nature sounds, notched audio therapy), and mood and symptom tracking.
Competitive Landscape 2025–2026
In 2025, Oto competes in the digital tinnitus and hearing health market with Widex Sound Relief (hearing aid manufacturer's tinnitus app), Neuromod Lenire (bimodal neuromodulation device for tinnitus, €100M raised), and ReSound Relief (GN Audio tinnitus management app) for tinnitus patient engagement and clinical validation. The NHS Long Term Plan for digital first care creates NHS partnership opportunities for Oto as a NICE-approved digital therapeutic. US expansion (planned for 2025) accesses the 50 million Americans with tinnitus who lack adequate clinical care options. The 2025 strategy focuses on NHS commissioning partnerships (prescribable digital therapeutic), US audiologist partnerships for clinical referral networks, and building the enterprise hearing health benefit channel for employers in high-noise industries (manufacturing, construction, military).
Open Positions
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Key Differentiators
Emerging Innovator
Oto is an emerging player bringing innovative solutions to the Healthcare market.
Frequently Asked Questions
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