Oto logo

Oto

Emerging

London digital CBT app for tinnitus with DEFINE Trial evidence showing 86% benefit in one month; £2.8M seed competing with Widex and ReSound for 750M global tinnitus sufferers needing accessible specialist care.

38
AI Score
Grade D
AI Visibility Score (Beta)
HealthcareWebsiteUpdated October 2026

Company Overview

About Oto

Oto is a London-based digital health company providing clinically validated, app-based CBT (cognitive behavioral therapy) treatment for tinnitus — the persistent ringing, buzzing, or hissing in the ears that affects 15% of the global population (750 million+ people) with no pharmaceutical cure — delivering structured therapeutic programs designed by tinnitus specialists that help patients manage and reduce tinnitus distress through evidence-based psychological and sound therapy techniques. Founded and backed with £2.8 million in seed funding raised in 2022, Oto demonstrated in the DEFINE Trial (the largest randomized controlled trial for any digital tinnitus program) that 86% of users experience measurable benefits within one month of the program.

Business Model & Competitive Advantage

Oto's therapeutic model is grounded in Tinnitus Retraining Therapy (TRT) and CBT — the gold standard clinical approaches that retrain the brain's response to tinnitus sound rather than attempting to eliminate the sound itself. The app-based delivery makes TRT and CBT accessible without specialist referrals: traditional tinnitus CBT requires sessions with a specialized audiologist or psychologist (typically 6-12 sessions at £100-200 each), limiting access to patients in major cities with specialist waitlists. Oto's structured 8-week program delivers the same therapeutic framework through daily app exercises, educational content about tinnitus neuroscience, sound therapy (white noise, nature sounds, notched audio therapy), and mood and symptom tracking.

Competitive Landscape 2025–2026

In 2025, Oto competes in the digital tinnitus and hearing health market with Widex Sound Relief (hearing aid manufacturer's tinnitus app), Neuromod Lenire (bimodal neuromodulation device for tinnitus, €100M raised), and ReSound Relief (GN Audio tinnitus management app) for tinnitus patient engagement and clinical validation. The NHS Long Term Plan for digital first care creates NHS partnership opportunities for Oto as a NICE-approved digital therapeutic. US expansion (planned for 2025) accesses the 50 million Americans with tinnitus who lack adequate clinical care options. The 2025 strategy focuses on NHS commissioning partnerships (prescribable digital therapeutic), US audiologist partnerships for clinical referral networks, and building the enterprise hearing health benefit channel for employers in high-noise industries (manufacturing, construction, military).

Curated content • Fact-checked and verified

Recent Activity

View all →

Key Differentiators

Emerging Innovator

Oto is an emerging player bringing innovative solutions to the Healthcare market.

Frequently Asked Questions

Estimated Visibility Trend (Beta)

Simulated 8-week rolling score

38
→ Stable

Based on estimated brand signals. Historical tracking coming soon.

Similar Brands

Doximity logo

Doximity

HealthTech
HealthtechSaasB2bB2cStartupPlatformAi PoweredMobile First

Doximity is a professional network and digital health platform purpose-built for licensed physicians and other healthcare professionals in the United States. With more than two million verified clinic

Zocdoc logo

Zocdoc

HealthTech
AnalyticsB2bB2cHealthtechMarketplaceMobile FirstPlatformSaas

Zocdoc operates a two-sided marketplace connecting patients with physicians, dentists, and mental health providers who accept their specific insurance and have real-time appointment availability. Pati

Epic Systems logo

Epic Systems

Healthcare
B2bCloud NativeEnterpriseErpHealthtechNorth AmericaSaas

Epic Systems Corporation was founded in 1979 by Judith Faulkner and is headquartered in Verona, Wisconsin, remaining privately held with Faulkner as majority owner. The company develops large-scale el

athenahealth logo

athenahealth

Healthcare
B2bCloud NativeEnterpriseErpHealthtechNorth AmericaSaas

athenahealth is a cloud-based electronic health records (EHR), medical billing, and practice management company founded in 1997 and headquartered in Watertown, Massachusetts. The company was built on

Pfizer logo

Pfizer

Healthcare Tech
B2bHealthtechManufacturingSaasPublic

Pfizer is one of the world's largest biopharmaceutical companies, founded in 1849 by cousins Charles Pfizer and Charles Erhart in Brooklyn, New York, and now headquartered in New York City. The compan

Moderna logo

Moderna

Healthcare Tech
B2bHealthtechManufacturingSaasPublic

Moderna is a clinical-stage biotechnology company that pioneered the development of messenger RNA (mRNA) therapeutics and vaccines, founded in 2010 by Noubar Afeyan, Robert Langer, Kenneth Chien, Stép

Compare Oto with Competitors

Side-by-side AI visibility scores, platform breakdown, and market position.

For Oto

Claim This Profile

Are you from Oto? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.

Claim Oto Profile →
For competitors & analysts

Track AI Visibility in Real Time

Monitor how ChatGPT, Gemini, Perplexity, and Claude mention Oto vs competitors. Get alerts when AI recommendations shift.

Start Free Tracking →