Omnisend logo

Omnisend

Emerging#15 in Marketing Technology

E-commerce marketing automation platform for email, SMS, and push notifications with Shopify integration; bootstrapped to $49M from Summit Partners serving 100K+ merchants competing with Klaviyo.

Best for: E-commerce MarketingEmerging, rapid growth
27
AI Score
Grade D↑ Trending
AI Visibility Score (Beta)
Marketing TechnologyE-commerce MarketingWebsiteUpdated March 2026

Brand Intelligence Graph

Capabilities
E-commerce Marketing

Company Overview

About Omnisend

Omnisend is a Vilnius-based e-commerce marketing automation platform that provides online retailers with unified email, SMS, push notification, and web messaging tools to engage customers across channels with behavior-triggered automation — serving Shopify, WooCommerce, BigCommerce, and other e-commerce platform merchants who need to move beyond basic email newsletters into sophisticated, personalized lifecycle marketing that drives repeat purchases and reduces churn. Founded in 2014 and bootstrapped to profitability with $49 million raised from Summit Partners in 2019, Omnisend serves 100,000+ e-commerce brands.

Business Model & Competitive Advantage

Omnisend's pre-built automation workflows target the specific conversion moments of e-commerce: abandoned cart emails (the highest-ROI automation for any e-commerce store), welcome series for new subscribers, post-purchase follow-ups requesting reviews, and win-back sequences for churning customers. The omnichannel architecture ensures that when a customer abandons a cart, they receive a coordinated sequence across email, SMS, and push notification — increasing recovery rates compared to single-channel approaches.

Competitive Landscape 2025–2026

In 2025, Omnisend competes in the e-commerce marketing automation market with Klaviyo (the dominant e-commerce email and SMS platform, NASDAQ: KVYO, which went public in 2023), Mailchimp (now Intuit-owned, stronger in SMB), Drip (e-commerce CRM), and Attentive (SMS-first marketing) for online retailer marketing automation. Klaviyo's Shopify-first integration and data-rich segmentation have made it the preferred marketing automation platform for mid-to-large Shopify stores, while Omnisend targets the value segment with competitive pricing. The Shopify ecosystem remains the core battleground — both Klaviyo and Omnisend have deep Shopify App Store integration and developer relationships. The 2025 strategy focuses on growing the e-commerce customer base through Shopify App Store positioning, deepening the SMS marketing features for international markets, and building the AI personalization that generates dynamic content based on individual shopper behavior.

Founded
2014
Curated content • Fact-checked and verified

Recent Activity

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15 Black Friday ideas for small businesses you can steal

Black Friday marketing ideas extend well beyond simple discounts, as early promotions, segmented emails, tiered discounts, or even local partnerships can improve conversions.  In 2026, Black Friday falls on November 27. To help you prepare, we collected 15 Black Friday ideas for small businesses, spread across email, social, on-site, and SMS. Every one has been... The post 15 Black Friday ideas for small businesses you can steal appeared first on Omnisend Blog .

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15 Black Friday email examples + templates to increase sales (2026)

Here are 15 Black Friday email examples for 2026, grouped by type, including proven subject lines and templates for your next sale. The fastest way to plan your Black Friday emails is to copy the ones that already work.  You’ll also find automation ideas that help recover missed sales before, during, and after Black Friday.... The post 15 Black Friday email examples + templates to increase sales (2026) appeared first on Omnisend Blog .

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Black Friday ecommerce strategy: Your 2026 playbook

An effective Black Friday strategy combines readiness, customer acquisition, conversion, and the shift from impulse shopping to repeat purchases. Black Friday is a major event in ecommerce, as Omnisend’s newest Black Week research found that almost 10% of brands generated half or more of their yearly orders, and 31% generated at least 15% of their... The post Black Friday ecommerce strategy: Your 2026 playbook appeared first on Omnisend Blog .

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Early bird Black Friday: Winning sales before the rush

Early bird Black Friday (BF) campaigns span a few weeks, extending early-access deals into late October and early November. This allows brands to engage high-value customers earlier, generating revenue while they are still in the research and planning stage.  While others prepare for a one-day frenzy, you’re already banking revenue from shoppers who prefer avoiding... The post Early bird Black Friday: Winning sales before the rush appeared first on Omnisend Blog .

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Cyber Monday email guide (2026): Examples, subject lines, and send times

We compiled real examples of subject lines and emails that get shoppers to stop scrolling during Cyber Monday. The subject lines are grouped by the promise they make and the send times that tend to perform best.  Every example comes from a real inbox, and several are from brands that use Omnisend. That means you... The post Cyber Monday email guide (2026): Examples, subject lines, and send times appeared first on Omnisend Blog .

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Black Friday SMS marketing: tips and 60 templates [2026]

Your text message subscribers trust you with their phone numbers, but that alone doesn’t guarantee sales from your Black Friday SMS marketing. Your offers, timing, and campaign types must also match customer preferences and behavior. You wouldn’t blast a promotional text to all subscribers on the day, nor would you send your biggest discounts to... The post Black Friday SMS marketing: tips and 60 templates [2026] appeared first on Omnisend Blog .

6-K
6-K — FORM 6-K

Foreign Filing filed 2026-08-11

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Shrinkflation, soaring prices, and dwindling trust: Who do consumers blame in 2026?

With high inflation rates and the ballooning prices of gas and groceries, it’s no surprise that consumer sentiment is at a historic low. A major portion of the population is stressed and uncertain about the future, while the sense of financial pessimism is rampant.  Our new survey of more than 4,000 consumers across the U.S.,... The post Shrinkflation, soaring prices, and dwindling trust: Who do consumers blame in 2026? appeared first on Omnisend Blog .

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Omnisend vs. Klaviyo: Which is best for ecommerce in 2026?

Ecommerce brands should choose Klaviyo for granular segmentation, flows, and a B2C customer relationship management, but pick Omnisend for multichannel automations, 24/7 human support, and faster setup at up to 35% less. We’ve tested both tools to help you pick the best email marketing solution based on your budget, sending volume, and appetite for advanced... The post Omnisend vs. Klaviyo: Which is best for ecommerce in 2026? appeared first on Omnisend Blog .

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Black Friday checklist 2026 – How to prepare for BFCM

A Black Friday checklist helps you prepare your store, marketing, offers, and operations before Black Friday/Cyber Monday traffic peaks.  Follow it early, and you’ll avoid last-minute problems while giving your store the best chance to maximize holiday sales. In 2026, BFCM runs from Friday, November 27 to Monday, November 30.  Adobe Analytics put U.S. online... The post Black Friday checklist 2026 – How to prepare for BFCM appeared first on Omnisend Blog .

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Gamification email marketing: Examples, techniques (2026)

Gamification in email marketing is used to improve engagement by enticing customers to interact through a moment of play or mystery. Using a spin-to-wheel, a scratch card, or a quiz can add playfulness to your campaigns and generate more opens or clicks. This guide explores proven gamification techniques email marketing teams use, with real brand... The post Gamification email marketing: Examples, techniques (2026) appeared first on Omnisend Blog .

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Give shoppers a way to say no (and most of them will take it)

Picture a shopper who has just landed on your store. A few seconds in, your pop-up appears: 10% off their first order, just add an email. Their thumb or mouse is already on the X in the corner. Pop-up gone. They never read the offer. But that has nothing to do with your offer. Shoppers... The post Give shoppers a way to say no (and most of them will take it) appeared first on Omnisend Blog .

Key Differentiators

Emerging Innovator

Omnisend is an emerging player bringing innovative solutions to the Marketing market.

Frequently Asked Questions

Estimated Visibility Trend (Beta)

Simulated 8-week rolling score

27
↑ Trending

Based on estimated brand signals. Historical tracking coming soon.

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