Omnisend

Your customers have a lifecycle that scheduled email sends can’t cover. The result is a lower-quality experience for them and less revenue for you. One of the benefits of email automation is that it puts you in inboxes at optimal moments without adding to your workload. Automated emails are contextual to what your customers do... The post 8 Benefits of email automation: Data from 150,000 brands appeared first on Omnisend Blog .

Klaviyo pricing uses active profiles in 2026, a change introduced in February 2025 to move away from the number of profiles you email, in line with most other tools. Its Email plan costs $20/month for 500 contacts and 5,000 emails. The move to active profiles raised costs for many businesses and made list hygiene a... The post Klaviyo pricing in 2026: Plans, costs, and what ecommerce brands pay appeared first on Omnisend Blog .

Social media platforms are full of content creators and business owners talking about the best new business ideas in 2026. And while there’s an abundance of business ventures, finding a comprehensive list of clearly defined ideas, business setup costs, key requirements, and realistic earnings is often challenging.  In this extensive overview guide, we’ll talk about... The post 40 small business ideas to make money in 2026 appeared first on Omnisend Blog .

Most ecommerce brands can rattle off their standard lifecycle stages, but few have actually mapped out the customer lifecycle journey as a connected, visual path. You know the difference between a new subscriber and a loyal buyer. But without plotting the exact touchpoints between those phases, you’re just guessing when to send a campaign or... The post Customer lifecycle journey: Mapping guide for ecommerce appeared first on Omnisend Blog .

Omnisend analyzed more than 20 billion campaign emails and 470 million automated email sends across 27,000+ brands to see how ecommerce email performed in 2025. We’ll cover the numbers ecommerce brands should watch in 2026: opens, clicks, CTOR, conversions, unsubscribes, deliverability, industry trends, and how automations compare with regular campaigns. For the full dataset, channel... The post Email marketing benchmarks: What good looks like in 2026 appeared first on Omnisend Blog .

You’ll wipe out your SMS credits in no time and struggle to see a return with generic blasts and untargeted campaigns. SMS segmentation brings targeting under your control via lists built on behavior, preferences, purchase history, and demographics. Sending to targeted groups and creating flows that trigger for them isn’t just about ensuring subscribers receive... The post SMS segmentation: How to target the right subscribers and drive more sales appeared first on Omnisend Blog .

Foreign Filing filed 2026-05-12

Brevo alternatives are worth exploring if you’ve hit the platform’s 300 emails/day free cap or struggle to build ecommerce flows without paying $499/month. You’re not alone — many store owners on Shopify and WooCommerce have run into the same walls. This guide covers the ten best Brevo alternatives for ecommerce. For each tool, you’ll find... The post 10 best Brevo alternatives for ecommerce (2026) appeared first on Omnisend Blog .

Your email marketing ROI depends on automated messages that are driven by customer behavior, engagement, dates, and more. All of these require email automation triggers, which you set and then review and refine based on performance. Nearly one in three clicks in automated emails resulted in a purchase in 2025, and they accounted for 30%... The post Email automation triggers: A complete guide for your ecommerce store appeared first on Omnisend Blog .

Learning how to bump an email is essential when you send an important message and hear nothing back. Waiting for a response to your sales pitch, partnership proposition, or an ecommerce offer, and seeing that no one bothers to answer you can be frustrating. As a result, figuring out how to politely bump an email... The post How to bump an email professionally (templates that work) appeared first on Omnisend Blog .

You’ve crafted the perfect email, but what happens next? The success of your campaign relies on one crucial element: the call to action. An email CTA is the final step in converting readers into customers, so it has to be relevant, action-driven, and visible. This guide explains exactly what an email CTA is and how... The post 77 email CTA examples (+ how to write high-converting CTAs) appeared first on Omnisend Blog .