Omnisend logo

Omnisend

Emerging#15 in Marketing Technology

E-commerce marketing automation platform for email, SMS, and push notifications with Shopify integration; bootstrapped to $49M from Summit Partners serving 100K+ merchants competing with Klaviyo.

Best for: E-commerce MarketingEmerging, rapid growth
27
AI Score
Grade D↑ Trending
AI Visibility Score (Beta)
Marketing TechnologyE-commerce MarketingWebsiteUpdated March 2026

Brand Intelligence Graph

Capabilities
E-commerce Marketing

Company Overview

About Omnisend

Omnisend is a Vilnius-based e-commerce marketing automation platform that provides online retailers with unified email, SMS, push notification, and web messaging tools to engage customers across channels with behavior-triggered automation — serving Shopify, WooCommerce, BigCommerce, and other e-commerce platform merchants who need to move beyond basic email newsletters into sophisticated, personalized lifecycle marketing that drives repeat purchases and reduces churn. Founded in 2014 and bootstrapped to profitability with $49 million raised from Summit Partners in 2019, Omnisend serves 100,000+ e-commerce brands.

Business Model & Competitive Advantage

Omnisend's pre-built automation workflows target the specific conversion moments of e-commerce: abandoned cart emails (the highest-ROI automation for any e-commerce store), welcome series for new subscribers, post-purchase follow-ups requesting reviews, and win-back sequences for churning customers. The omnichannel architecture ensures that when a customer abandons a cart, they receive a coordinated sequence across email, SMS, and push notification — increasing recovery rates compared to single-channel approaches.

Competitive Landscape 2025–2026

In 2025, Omnisend competes in the e-commerce marketing automation market with Klaviyo (the dominant e-commerce email and SMS platform, NASDAQ: KVYO, which went public in 2023), Mailchimp (now Intuit-owned, stronger in SMB), Drip (e-commerce CRM), and Attentive (SMS-first marketing) for online retailer marketing automation. Klaviyo's Shopify-first integration and data-rich segmentation have made it the preferred marketing automation platform for mid-to-large Shopify stores, while Omnisend targets the value segment with competitive pricing. The Shopify ecosystem remains the core battleground — both Klaviyo and Omnisend have deep Shopify App Store integration and developer relationships. The 2025 strategy focuses on growing the e-commerce customer base through Shopify App Store positioning, deepening the SMS marketing features for international markets, and building the AI personalization that generates dynamic content based on individual shopper behavior.

Founded
2014
Curated content • Fact-checked and verified

Recent Activity

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Omnisend vs. Postscript: Which fits your store [2026]

If you run an ecommerce store and want more revenue from email and text, you’ve probably compared Omnisend vs. Postscript. The two look similar at first, but they solve different problems. Omnisend is an all-in-one platform that unifies email, SMS, and web push notifications in a single dashboard. Postscript specializes in SMS marketing for Shopify... The post Omnisend vs. Postscript: Which fits your store [2026] appeared first on Omnisend Blog .

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The 10 Best Ecommerce Platforms in 2026

If you’re planning to start an ecommerce business, the first thing you’ll need is a tailored online store platform. The best ecommerce platforms make it easy, even for small businesses, to sell products and accept payments on your website while streamlining various aspects of a typical ecommerce workflow. Different ecommerce tools are made for different... The post The 10 Best Ecommerce Platforms in 2026 appeared first on Omnisend Blog .

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10 best EZ Texting alternatives for SMS marketing

If you’re weighing your options for the best EZ Texting alternatives, you should look at Omnisend, SimpleTexting, and SlickText. We picked these three because they fix the exact things that push people to leave EZ Texting: high per-message costs, thin automation, or SMS and email living in separate tools instead of alongside your ecommerce data.... The post 10 best EZ Texting alternatives for SMS marketing appeared first on Omnisend Blog .

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SMS marketing best practices for ecommerce in 2026

SMS marketing best practices are the proven methods that ecommerce brands use to grow revenue from SMS marketing while staying compliant. These best practices can be broken down into five groups and include consent collection, building your subscriber list, and writing effective copy.  They also include setting up SMS automation flows and tracking the performance... The post SMS marketing best practices for ecommerce in 2026 appeared first on Omnisend Blog .

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SMS marketing UK: The complete guide for ecommerce brands

The UK is currently one of the highest-performing text marketing markets in the world. While many ecommerce brands treat text messaging as a secondary, less important channel, the data paints a different picture. UK SMS click-to-conversion rates reach as high as 5.1%, which completely overshadows the global average of just 0.97%. Also, the global SMS... The post SMS marketing UK: The complete guide for ecommerce brands appeared first on Omnisend Blog .

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SMS flow: A complete guide for ecommerce [2026]

In ecommerce, an SMS flow is an automated sequence of text messages triggered by customer behavior. The best thing about it is that you can set and forget (at least for a while). If a customer leaves items in their cart, the flow waits for 30 minutes of inactivity and then automatically sends a reminder... The post SMS flow: A complete guide for ecommerce [2026] appeared first on Omnisend Blog .

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Wix email marketing vs. Mailchimp: Which is better in 2026?

Many people still believe that if you’re looking for an email marketing platform that’s affordable, ecommerce-friendly, and easy to use, Mailchimp is the way to go. But this is now more myth than reality. In fact, an increasing number of small business owners are opting for Mailchimp alternatives, such as Omnisend or Wix’s email marketing... The post Wix email marketing vs. Mailchimp: Which is better in 2026? appeared first on Omnisend Blog .

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Shopify product tags: A complete guide for store owners

Shopify product tags are one of the most underused organizational tools in a store’s admin.  Used well, they power automated collections, filter admin views, and enable tag-based marketing automation for your business. This guide covers what tags are, how to add them to your catalog, what to use them for, and the best practices that... The post Shopify product tags: A complete guide for store owners appeared first on Omnisend Blog .

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Omnichannel marketing statistics for ecommerce (2026)

Did you know that 76% of average consumers owned four or more connected devices in 2025? Customers increasingly move between devices as they browse, research, and pay. Omnichannel marketing is all about communicating with your customers across different channels and devices, all carrying the same messaging about and from your brand. After we published our... The post Omnichannel marketing statistics for ecommerce (2026) appeared first on Omnisend Blog .

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Two-way SMS: What it is, use cases, and tips for success

Two-way SMS lets customers text you back, turning one-directional messages into conversations. Your SMS automation tool either supports two-way texting natively or will integrate with the likes of Gorgias to surface replies as tickets. There are cases where allowing two-way SMS is beneficial for your ecommerce store, such as support, order management, and moving customers... The post Two-way SMS: What it is, use cases, and tips for success appeared first on Omnisend Blog .

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20 abandoned cart SMS templates + tips to recover more sales

Cart abandonment quietly drains revenue every day, and a well-timed abandoned cart SMS is one of the fastest ways to win it back. A text lands on the device shoppers already have in hand, while the moment is still warm. Below you’ll find copyable abandoned cart SMS templates by scenario, plus how to set up... The post 20 abandoned cart SMS templates + tips to recover more sales appeared first on Omnisend Blog .

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Branded SMS explained: definition, types & best practices

Branded SMS messages from recognizable sources and commercial messages from unknown numbers are more similar than you’d think. The only difference is that branded SMS messages take it a step further and provide more background, increasing recipient trust and open rates.  For businesses trying to connect with their audience, it’s a massive hurdle. Fortunately, branded... The post Branded SMS explained: definition, types & best practices appeared first on Omnisend Blog .

Key Differentiators

Emerging Innovator

Omnisend is an emerging player bringing innovative solutions to the Marketing market.

Frequently Asked Questions

Estimated Visibility Trend (Beta)

Simulated 8-week rolling score

27
↑ Trending

Based on estimated brand signals. Historical tracking coming soon.

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