Brand Intelligence Graph
Company Overview
About Mode Analytics
Mode Analytics is a collaborative data platform combining a SQL editor, Python notebooks, and report publishing into a single environment where data analysts can write queries, build visualizations, and share insights with business stakeholders. Founded in 2013 and headquartered in San Francisco, Mode was acquired by ThoughtSpot in 2023, integrating its collaborative analytics capabilities into ThoughtSpot's AI-powered analytics platform. Under ThoughtSpot, Mode's tools continue serving the analyst community that used Mode as their primary reporting and data exploration environment.
Business Model & Competitive Advantage
Mode's core product allowed analysts to write and store SQL queries against connected data warehouses (Snowflake, BigQuery, Redshift), build charts and dashboards with a drag-and-drop interface, and publish reports to business teams without requiring engineering support. The platform's notebook-style interface, combining SQL and Python cells, made it popular among quantitative analysts and data science teams that needed both statistical analysis and visualization in one tool.
Competitive Landscape 2025–2026
In 2025, Mode continues operating as a product within ThoughtSpot's portfolio, serving its existing customer base. ThoughtSpot's AI-powered search analytics (ask a question in plain English, get a chart) complements Mode's code-first analyst workflow. The combined offering serves different personas in the same data team — power analysts using SQL and Python in Mode, while business users query data through ThoughtSpot's AI search interface. Mode competes in the analyst workspace market with Hex, Deepnote, and Observable, while ThoughtSpot competes with Tableau, Power BI, and Looker in the broader business intelligence market.
Recent Activity
View all →Key Differentiators
Strong Challenger
Mode Analytics is an established challenger with significant market presence and competitive offerings in Infrastructure.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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