Lunchbox

Lunchbox is a New York-based restaurant technology company that provides multi-unit restaurant chains with white-label online ordering, mobile app, and digital marketing tools that enable them to capture direct orders and reduce dependence on third-party delivery marketplaces like DoorDash and Grubhub. By owning their direct ordering channel, restaurants keep 100% of order revenue rather than paying 15-30% commissions to third-party platforms, dramatically improving margins on digital orders. Lunchbox's platform includes branded web and mobile ordering experiences, loyalty program management, digital marketing tools, and analytics on direct channel performance. The company integrates with POS systems and restaurant tech stacks to fit into existing operations without disrupting workflows. Lunchbox serves major restaurant chains including Wingstop, Portillo's, and Cracker Barrel. Founded in 2019, Lunchbox raised over $50M from investors including Coatue Management and Enlightened Hospitality Investments. It competes with Olo, Thanx, and Paytronix in the restaurant direct ordering and loyalty platform market.