Losant

Challenger

IoT application enablement platform with workflow automation and real-time dashboards; device management and edge computing for industrial and enterprise connected product applications.

Updated March 2026

Company Overview

About Losant

Losant is an IoT application enablement platform providing connectivity, data collection, visualization, and workflow automation infrastructure for industrial and enterprise IoT applications. Founded in 2015 in Cincinnati, Ohio and bootstrapped to profitability before raising external funding, Losant serves manufacturers, utilities, and technology companies building connected product and industrial monitoring solutions that require reliable device management and real-time data processing.

Business Model & Competitive Advantage

Losant's platform provides device management (registering, monitoring, and updating connected devices at scale), event-driven workflow automation (triggering actions when sensor thresholds are exceeded or device states change), real-time dashboard visualization, and edge computing capabilities for time-sensitive IoT applications. The platform's Node-RED-style workflow editor allows technical teams to build complex IoT data processing pipelines visually.

Competitive Landscape 2025–2026

In 2025, Losant competes in the IoT platform market against AWS IoT Core, Azure IoT Hub, and Particle for connectivity and device management, and against Grafana, InfluxData, and purpose-built industrial IoT platforms like PTC ThingWorx for visualization and analytics. Losant's differentiator is its application-layer focus — providing higher-level abstractions (experiences, dashboards, workflows) on top of IoT connectivity that reduce the development time to build functional IoT applications versus raw cloud IoT services. The company's 2025 strategy emphasizes expanding its white-label capabilities for technology companies building customer-facing IoT products and deepening its machine learning model integration for predictive maintenance use cases.

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Key Differentiators

Strong Challenger

Losant is an established challenger with significant market presence and competitive offerings in IoT & Hardware.

Frequently Asked Questions

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