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Intuit(INTU)

Emerging

NASDAQ-listed (INTU) financial software with TurboTax, QuickBooks, Credit Karma, and Mailchimp at $16.3B revenue; competing with H&R Block and Xero while defending against IRS Direct File with AI expert network.

Best for: Accounting SoftwareEmerging, rapid growth
41
AI Score
Grade C↑ Trending
AI Visibility Score (Beta)
Financial ServicesAccounting SoftwareINTUWebsiteUpdated March 2026

Brand Intelligence Graphcompany

Products
Integrates with
Acquired byMailchimp
Capabilities
Accounting Software

Company Overview

About Intuit

Intuit is a Mountain View, California-based financial technology company operating TurboTax (the world's most widely used consumer tax preparation software), QuickBooks (the dominant US small business accounting platform), Credit Karma (personal financial health, 130M+ members, acquired 2020 for $7.1 billion), and Mailchimp (email and marketing automation, acquired 2021 for $12 billion). Listed on NASDAQ (NASDAQ: INTU), Intuit generated $16.3 billion in revenue in fiscal year 2024 with double-digit growth guidance for FY2025, serving 100+ million individual tax filers, 7+ million small businesses and self-employed customers, and hundreds of millions of financial services consumers through the Credit Karma platform.

Business Model & Competitive Advantage

Intuit's AI-driven platform strategy integrates generative AI across all products: TurboTax's conversational AI guides taxpayers through complex situations (self-employment, rental income, investment sales) without requiring tax expertise; QuickBooks Online's AI-enabled transaction categorization automatically classifies bank transactions and reconciles accounts — QBO Accounting revenue grew 21% in Q3 FY2025 driven by price increases, customer growth, and mix-shift toward premium subscriptions. The expert network layer (TurboTax Live CPAs, QuickBooks Live bookkeepers) combines AI automation with human professional review for users needing expert assurance beyond automated accuracy.

Competitive Landscape 2025–2026

In 2025, Intuit (NASDAQ: INTU) competes with H&R Block (NYSE: HRB) for consumer tax preparation, Xero and FreshBooks for small business accounting, and HubSpot (NASDAQ: HUBS) for email marketing. The IRS Direct File program (free federal tax filing available in 25+ states in 2025) represents a structural threat to TurboTax's consumer base — Intuit's response emphasizes the expert network and state tax complexity that automated direct file doesn't handle. QuickBooks Capital (small business lending), QuickBooks Payroll, and Mailchimp's SMB marketing integration create platform stickiness across the small business financial lifecycle. The 2025 strategy focuses on AI-powered financial product integration, growing the small business fintech offering, and defending TurboTax share against expanding IRS Direct File.

Headquarters
Intuit is a Mountain View, California
Revenue
$16.3B
Curated content • Fact-checked and verified

Recent Activity

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Israel Gender Pay Gap Public Report for 2025

The post Israel Gender Pay Gap Public Report for 2025 appeared first on Intuit Blog .

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How Intuit helps build your American dream

America has always been a nation of builders. From the first entrepreneurs who turned an idea and a work ethic into something lasting, to the small business owners who bet on themselves and their businesses every day, the American Dream has never been about where you start. It’s about where you can go. As the The post How Intuit helps build your American dream appeared first on Intuit Blog .

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The Next Great Sales Frontier: Inside Intuit’s Biggest Bet on the Mid-Market

Key Takeaways The $89 Billion Greenfield: A New Era for Mid-Market ERPs There’s an $89 billion gap in the market — companies that have outgrown entry-level business software but aren’t ready to survive a full enterprise ERP implementation. These are real businesses — $10M to $100M+ in revenue, 100-plus employees, running on disconnected systems — The post The Next Great Sales Frontier: Inside Intuit’s Biggest Bet on the Mid-Market appeared first on Intuit Blog .

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How to Get a Data Science Internship

A data science internship is one of the most direct paths into the field. According to the National Association of Colleges and Employers (NACE), roughly 72% of interns who complete an in-person program receive a full-time job offer afterward. That’s a strong return.  Landing an internship without prior experience is the harder part. But the The post How to Get a Data Science Internship appeared first on Intuit Blog .

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How to Get a Software Engineering Internship

For students and early-career developers, an internship is often how the first line of experience gets onto the resume.   Some internships even lead to full-time software engineering jobs. According to the National Association of Colleges and Employers (NACE), roughly 72% of interns who complete an in-person program go on to receive a full-time offer. And The post How to Get a Software Engineering Internship appeared first on Intuit Blog .

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How to Get a Data Science Job in 8 Steps

If you’re interested in becoming a data scientist, there may be no better time to make your move. The US Bureau of Labor Statistics (BLS) projects employment of data scientists will grow 34% through 2034. That’s much faster than the average for all occupations.  The demand is real. And so is the competition, but landing The post How to Get a Data Science Job in 8 Steps appeared first on Intuit Blog .

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How to Get a Software Engineering Job in 7 Steps

Software engineering is an in-demand field with plenty of growth potential. In fact, the software development industry is projected to add roles at a 15% clip through 2034. Getting 1 of those roles can be competitive, but it’s achievable with the right roadmap.  In this guide, you’ll learn how to get a job as a The post How to Get a Software Engineering Job in 7 Steps appeared first on Intuit Blog .

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The 10 Best Programming Languages for Data Science

Data science is 1 of the fastest-growing fields. The US Bureau of Labor Statistics (BLS) projects 34% increase job growth through 2034. For anyone breaking into the field or leveling up, that’s a lot of doors opening.  The harder question is which programming language to learn first. For data scientists, Python is the dominant choice, The post The 10 Best Programming Languages for Data Science appeared first on Intuit Blog .

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What Is Financial Well-Being?

Financial well-being means feeling in control of your money while building confidence for tomorrow. It’s when you can comfortably meet your everyday financial obligations and are prepared to weather surprises. It’s also the point where you’re making steady progress toward your future goals.   Financial well-being doesn’t look the same for everyone. Your income and goals The post What Is Financial Well-Being? appeared first on Intuit Blog .

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Intuit General Counsel Kerry McLean to Retire, Tyler Cozzens Named as Successor

Intuit today announced that Tyler Cozzens, currently serving as Deputy General Counsel, has been named General Counsel, effective at the end of the current fiscal year. He will succeed Kerry McLean, who is retiring at the end of July after more than 20 years of dedicated service to the company. Kerry joined Intuit in 2006, The post Intuit General Counsel Kerry McLean to Retire, Tyler Cozzens Named as Successor appeared first on Intuit Blog .

8-K
8-K — 8-K

Material Event filed 2026-06-11

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Announcing our Investment in Forage

Intuit Ventures is excited to share our investment in Forage, the mission-driven financial infrastructure platform. We’re participating in their Series B financing alongside Mouro Capital, PayPal Ventures, Nyca Partners, Long Journey Ventures, Next Ladder Ventures, Pivotal Ventures, and others. Nearly 38 million Americans across 20 million households receive SNAP/EBT benefits, representing over $100 billion in The post Announcing our Investment in Forage appeared first on Intuit Blog .

Key Differentiators

Emerging Innovator

Intuit is an emerging player bringing innovative solutions to the Finance market.

Enterprise Scale

With $16.3B in revenue, Intuit operates at enterprise scale with proven market validation.

Frequently Asked Questions

Estimated Visibility Trend (Beta)

Simulated 8-week rolling score

41
↑ Trending

Based on estimated brand signals. Historical tracking coming soon.

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