Company Overview
About Infinitum
Infinitum is a clean technology company founded in 2016 by Ben Schuler and headquartered in Austin, Texas. The company has developed a fundamentally new electric motor architecture using printed circuit board (PCB) stators — replacing the traditional copper wire windings found in conventional electric motors with precision-etched copper traces on a flat PCB. This innovation results in motors that are approximately 50% lighter, 10% more energy efficient, and significantly more compact than conventional induction or permanent magnet motors of equivalent power output.
Business Model & Competitive Advantage
The company has raised approximately $130M in funding from investors including NGP Energy Capital, Riverstone Holdings, and Breakthrough Energy Ventures (Bill Gates). Infinitum's motors target applications in HVAC systems (fans, pumps, compressors), industrial automation, data center cooling, and electric vehicles — sectors where motor efficiency directly translates to energy savings and operational cost reduction. The PCB stator design also reduces material waste during manufacturing (no wire winding), lowers the use of rare earth materials in some configurations, and enables better thermal management.
Competitive Landscape 2025–2026
Infinitum has partnered with major HVAC and industrial equipment manufacturers to integrate its motors into commercial product lines. The company's technology is particularly relevant in the context of building decarbonization and industrial electrification — two major drivers of electric motor demand in the energy transition. Motors consume approximately 45% of global electricity, making efficiency improvements in motor technology one of the highest-impact levers in reducing industrial energy consumption.
Key Differentiators
Emerging Innovator
Infinitum is an emerging player bringing innovative solutions to the Climate & Energy market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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