Brand Intelligence Graph
Company Overview
About Hightouch
Hightouch is a San Francisco-based data activation and composable CDP (Customer Data Platform) platform — backed with approximately $220 million in total funding including an $80 million Series C in February 2025 at a $1.2 billion valuation (doubled from $615 million in 2023), with investors including Amplify, ICONIQ Growth, Y Combinator, and Bain Capital Ventures — providing data teams, growth marketers, and RevOps professionals with the reverse ETL infrastructure to sync customer data from Snowflake, BigQuery, Databricks, and Redshift data warehouses to 200+ business tools (Salesforce, Braze, HubSpot, Amplitude, Facebook Ads, Google Ads, Iterable) for marketing personalization, audience targeting, and operational workflow automation. Founded in 2020 by Tejas Manohar and Josh Curl, Hightouch pioneered the 'composable CDP' category — the approach of using the company's existing data warehouse as the customer data foundation rather than copying data into a separate CDP (Segment, mParticle, Lytics).
Business Model & Competitive Advantage
Hightouch's reverse ETL architecture inverts the traditional data flow: ETL (Extract, Transform, Load) moves data from operational systems into data warehouses for analysis, while reverse ETL moves analyzed and transformed data from the warehouse back into the operational tools where business users act on it. The specific value proposition: a data analyst who has built a Snowflake model identifying customers who are 'likely to churn within 30 days' can use Hightouch to sync that customer segment directly to Salesforce (triggering an account rep action), Braze (triggering a win-back email sequence), and Facebook Custom Audiences (suppressing ads for churning customers) — all from the SQL model in the warehouse, without copying data to a separate CDP or building custom API integrations. Hightouch AI Decisioning (launched 2024) adds an ML-powered personalization layer that can autonomously select the next-best-action for each customer across channels based on the warehouse data, extending Hightouch from pure data sync to intelligent customer journey orchestration.
Competitive Landscape 2025–2026
In 2025, Hightouch competes in the composable CDP, reverse ETL, and data activation market with Census (reverse ETL, $62M raised), Segment (Twilio-owned CDP, $3.2B acquisition), and Braze (customer engagement, NASDAQ: BRZE, $500M+ revenue) for data team and marketing team data activation infrastructure adoption. The composable CDP category has grown as enterprises that invested heavily in Snowflake and Databricks data warehouses have questioned the value of maintaining a separate CDP whose primary function is storing and segmenting customer data that already lives in the warehouse. Hightouch's $1.2B valuation at $80M Series C reflects investor conviction that the warehouse-centric data architecture creates a large platform for customer data activation. The 2025 strategy focuses on growing Hightouch AI Decisioning for autonomous marketing personalization, expanding the identity resolution capabilities for cross-device customer matching, and building the enterprise data governance features for marketing data compliance and consent management.
The Hightouch Story
The Breakthrough Moment
Kashish Gupta and Yohan Kim founded Hightouch through Y Combinator in San Francisco in 2018 as data activation platform with reverse ETL and composable CDP warehouse-native on Snowflake and BigQuery with destinations, sync automation, and Customer Studio audience builder using visual interface, reached $2.1B valuation with Series C $150M for personalization campaigns, no-code transformations, and real-time data activation orchestration
Original Mission
"Turn your data warehouse into your customer data platform"
Founders
Recent Activity
View all →Company Timeline
Major milestones in Hightouch's journey
Leadership Team
Meet the leaders behind Hightouch
James Johnson
James Johnson serves as Chief Financial Officer at Hightouch, bringing extensive industry experience and leadership.
Jessica Davis
Jessica Davis serves as VP of Engineering at Hightouch, bringing extensive industry experience and leadership.
Michael Anderson
Michael Anderson serves as Chief Technology Officer at Hightouch, bringing extensive industry experience and leadership.
James Smith
James Smith serves as Chief Executive Officer at Hightouch, bringing extensive industry experience and leadership.
Linda Lee
Linda Lee serves as Chief Operating Officer at Hightouch, bringing extensive industry experience and leadership.
William Lee
William Lee serves as Chief Product Officer at Hightouch, bringing extensive industry experience and leadership.
Alex Brown
Alex Brown serves as VP of Sales at Hightouch, bringing extensive industry experience and leadership.
Sarah Davis
Sarah Davis serves as Chief Marketing Officer at Hightouch, bringing extensive industry experience and leadership.
Key Differentiators
Emerging Innovator
Hightouch is an emerging player bringing innovative solutions to the API/Integration Platforms market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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