Company Overview
About Halo Investing
Halo Investing is a financial technology company founded in 2015 and headquartered in Chicago, Illinois, that operates the leading marketplace and technology platform for protective investment products — specifically structured notes, buffered ETFs (defined-outcome ETFs), and annuities. The platform connects registered investment advisors (RIAs), broker-dealers, and financial institutions with a curated catalog of protective investment solutions from multiple issuing banks and insurance companies, simplifying the sourcing, customization, and management of products that cap downside risk while preserving upside participation. Halo serves over 6,500 RIA firms through its marketplace.
Business Model & Competitive Advantage
Halo has raised $120M in total funding across three rounds: a $6M Series A in 2017, a $12M Series B in 2019, and a $100M Series C led by Owl Capital Group, with participation from William Blair and Allianz Life Ventures. The Series C reflected strong investor conviction in Halo's positioning at the intersection of wealth management technology and the growing demand for capital-protected investment products as market volatility has heightened advisor and investor interest in downside-protection strategies. In November 2024, Halo made a strategic investment in Piton Management, an income-based investment specialist, deepening its product ecosystem. In February 2025, Halo and NewEdge Investment Solutions expanded their collaboration to increase the availability of structured note separately managed accounts (SMAs) on major wealth management platforms.
Competitive Landscape 2025–2026
Halo differentiates from traditional broker-dealer distribution of structured products by providing advisors with a technology-driven marketplace that offers price transparency, product comparison, portfolio analytics, and streamlined execution — capabilities historically reserved for large wirehouses. As defined-outcome investing has moved from a niche strategy to a mainstream wealth management tool, Halo's platform infrastructure positions it as the essential marketplace layer between product issuers and the RIA channel.
Key Differentiators
Strong Challenger
Halo Investing is an established challenger with significant market presence and competitive offerings in Financial Services.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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