Frontegg

Frontegg is an Israeli user management and authentication platform founded in 2019 that has raised $66M to help B2B SaaS companies build enterprise-grade user management features without extensive custom development. The platform provides pre-built components for login flows, single sign-on, multi-factor authentication, multi-tenancy management, feature flags, and self-serve admin portals that can be embedded into any SaaS product. Frontegg targets the specific needs of B2B SaaS companies that must support enterprise customers requiring SSO, SCIM provisioning, audit logs, and custom roles that consumer-oriented auth tools do not provide. The platform integrates with any framework through SDK libraries and allows developers to deploy a complete user management system in days rather than the months it would take to build these capabilities from scratch. Frontegg competes with Auth0 and WorkOS but differentiates through its embeddable self-serve admin portal that gives end-customer admins the ability to manage their own team members, SSO configuration, and permissions. The company serves hundreds of B2B SaaS companies across the US and Europe that use Frontegg as the foundation for their enterprise customer onboarding and identity management.