Company Overview
About Flipp
Flipp is a digital shopping and grocery savings platform that aggregates weekly store circulars, digital coupons, and deals from 2,000+ North American retailers into a single app — helping price-conscious consumers plan shopping trips, find the lowest prices on grocery and household items, and activate digital coupons before visiting stores. Founded in 2007 as Wishabi in Toronto, Flipp serves tens of millions of monthly users and has partnerships with major retailers including Kroger, Walmart, Target, CVS, and Walgreens, providing the digital infrastructure for their weekly circular distribution.
Business Model & Competitive Advantage
Flipp's platform serves both consumers (who browse digital flyers and plan savings) and retailers (who pay Flipp to distribute their promotions and measure digital circular performance). The shift from print newspaper circulars to digital has been significant — print Sunday circular inserts have declined dramatically as newspaper circulation fell, and Flipp provides retailers a way to distribute weekly deals to digitally engaged shoppers who have replaced newspaper browsing with app-based deal discovery. The data flywheel: more users searching Flipp for deals → better retailer distribution ROI → more retailers → more deals for users.
Competitive Landscape 2025–2026
In 2025, Flipp competes in the digital circular and grocery savings market with Ibotta (grocery cash back, went public as IBTA in 2024), Fetch Rewards (receipt scanning rewards), Honey (browser extension, PayPal), and retailer-specific apps for consumer savings discovery. The CPG promotions market has shifted from paper coupons to digital — brand manufacturers prefer digital coupons (trackable, fraud-resistant, targeted) over the untraceable Sunday newspaper coupon inserts that dominated promotions for decades. Flipp's weekly circular distribution network positions it as essential infrastructure for grocery and drug chain promotions strategy. The 2025 strategy focuses on growing the CPG manufacturer relationships that place digital offers within Flipp, deepening the personalization that serves relevant deals based on shopping history, and expanding beyond Canada/US to additional English-speaking markets.
Open Positions
Reddit Discussions
Key Differentiators
Emerging Innovator
Flipp is an emerging player bringing innovative solutions to the E-commerce market.
Frequently Asked Questions
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