Brand Intelligence Graph
Company Overview
About Entro Security
Entro Security is a cybersecurity company specializing in non-human identity (NHI) security — the protection of the service accounts, API keys, tokens, and secrets that AI agents, applications, and automated systems use to authenticate and communicate. As enterprises adopt AI at scale, the proliferation of non-human identities has become a critical security gap, with machine identities now outnumbering human users by orders of magnitude in most large organizations.
Business Model & Competitive Advantage
Founded in Tel Aviv in 2022 by Itzik Alvas and Adam Cheriki, Entro's platform provides discovery, classification, observability, and remediation across an organization's entire NHI landscape. The platform detects anomalous behaviors and risky configurations, enables ownership attribution for stale or orphaned credentials, and facilitates secure decommissioning of machine identities that are no longer needed. In June 2024, Entro raised an $18 million Series A led by Dell Technologies Capital, bringing total funding to $24 million, with participation from Hyperwise Ventures and StageOne Ventures.
Competitive Landscape 2025–2026
Entro has received industry recognition including the Gartner Cool Vendor designation, CRN Stellar Startup award, and Startup Achievement of the Year in 2025. The company addresses a fast-growing attack surface: non-human identities are frequently the entry point for supply chain attacks, credential theft, and lateral movement in enterprise breaches, yet most organizations lack visibility into how many NHIs they have and what access they hold.
Open Positions
Reddit Discussions
Frequently Asked Questions
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