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dbt Labs

Challenger#8 in Data & Analytics

Analytics engineering company that created dbt and established the discipline as a category; Oct 2025 all-stock merger with Fivetran announced; acquired SDF Jan 2025;

Best for: Data Transformation
60
AI Score
Grade B
AI Visibility Score (Beta)
Data & AnalyticsData TransformationWebsiteUpdated April 2026

Brand Intelligence Graph

Competes with
Integrates with
Capabilities
Data Transformation

Company Overview

About dbt Labs

dbt Labs is a data transformation and analytics engineering company founded in 2016 and headquartered in Philadelphia, Pennsylvania, that created dbt (data build tool) — the open-source framework that established analytics engineering as a discipline and became the de facto standard for transforming raw data in the modern data warehouse. The company was founded by Tristan Handy, Drew Banin, and Connor McArthur with the conviction that data analysts should have the same software engineering workflows — version control, testing, documentation, modularity — that application engineers take for granted. dbt brought those practices to SQL-based data transformation, enabling data teams to build reliable, maintainable data pipelines.

Business Model & Competitive Advantage

The dbt product ecosystem includes dbt Core (the open-source transformation framework), dbt Cloud (the managed development and deployment platform), dbt Explorer (data lineage and documentation), and a growing set of features for data governance and collaboration. In January 2025, dbt Labs acquired SDF Labs, a high-performance SQL compilation and semantic layer technology, deepening its capabilities in query planning and column-level lineage. dbt integrates natively with major cloud data warehouses including Snowflake, Databricks, BigQuery, and Redshift, and sits at the center of the modern data stack alongside ingestion tools like Fivetran and orchestration platforms like Airflow.

Competitive Landscape 2025–2026

In October 2025, dbt Labs announced an all-stock merger with Fivetran, a combination that would unite the leading data ingestion and transformation layers of the modern data stack under one company. dbt Core's open-source community spans hundreds of thousands of data practitioners globally, and dbt Cloud serves thousands of paying enterprise customers. The merger, if completed, would create a dominant end-to-end data pipeline company and redefine the competitive landscape in the modern data stack market.

Founded
2016
Headquarters
Philadelphia, Pennsylvania
Curated content • Fact-checked and verified

Recent Activity

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release
dbt-mcp v2.1.1

## v2.1.1 - 2026-08-19 ### Under the Hood * Update the PyPI publishing action to support Core Metadata 2.5.

release
dbt-mcp v2.1.0

## v2.1.0 - 2026-08-17 ### Enhancement or New Feature * Return the exact adapter-rendered relation name for models from node detail queries.

blog_post
Databricks processes your data. dbt defines what it means

Your compute platform and your transformation logic are two separate decisions. Most executives approve them as one.

blog_post
dbt Core v1.12 is GA

dbt Core v1.12: what's new and how to upgrade.

blog_post
Model for the token, not the table

We were burning through Gong's API to feed AI. Modeling the transcripts in the warehouse with dbt cut token costs 20x.

blog_post
Why agentics projects fail and how to fix them

Why do some AI deployments yield great successes while so many still crash and burn? The answer is in the data.

blog_post
How dbt State cuts warehouse compute and speeds up every run

How Fanatics cut warehouse compute by only rebuilding what's changed

release
dbt-core v1.4.10

## dbt-core 1.4.10 - August 14, 2026 ### Features - Warn users if they are using a deprecated dbt version ([#15964](https://github.com/dbt-labs/dbt-core/issues/15964)) ### Under the Hood - Remove support and testing for Python 3.8, which is now EOL. ([#10861](https://github.com/dbt-labs/dbt-core/issues/10861)) ### Contributors - [@ash2shukla](https://github.com/ash2shukla) ([#15964](https://github.com/dbt-labs/dbt-core/issues/15964))

release
dbt-core v1.5.12

## dbt-core 1.5.12 - August 14, 2026 ### Features - Warn users if they are using a deprecated dbt version ([#15964](https://github.com/dbt-labs/dbt-core/issues/15964)) ### Under the Hood - Remove support and testing for Python 3.8, which is now EOL. ([#10861](https://github.com/dbt-labs/dbt-core/issues/10861)) ### Contributors - [@gshank](https://github.com/gshank) ([#10861](https://github.com/dbt-labs/dbt-core/issues/10861)) - [@peterallenwebb](https://github.com/peterallenwebb) ([#10861](https://github.com/dbt-labs/dbt-core/issues/10861))

release
dbt-core v1.6.19

## dbt-core 1.6.19 - August 14, 2026 ### Features - Warn users if they are using a deprecated dbt version ([#15964](https://github.com/dbt-labs/dbt-core/issues/15964)) ### Under the Hood - Remove support and testing for Python 3.8, which is now EOL. ([#10861](https://github.com/dbt-labs/dbt-core/issues/10861)) ### Contributors - [@gshank](https://github.com/gshank) ([#10861](https://github.com/dbt-labs/dbt-core/issues/10861)) - [@peterallenwebb](https://github.com/peterallenwebb) ([#10861](https://github.com/dbt-labs/dbt-core/issues/10861))

release
dbt-core v1.7.20

## dbt-core 1.7.20 - August 14, 2026 ### Features - Warn users if they are using a deprecated dbt version ([#15964](https://github.com/dbt-labs/dbt-core/issues/15964))

release
dbt-core v1.8.10

## dbt-core 1.8.10 - August 14, 2026 ### Features - Warn users if they are using a deprecated dbt version ([#15964](https://github.com/dbt-labs/dbt-core/issues/15964))

Key Differentiators

Strong Challenger

dbt Labs is an established challenger with significant market presence and competitive offerings in Data & Analytics.

Top 10 Ranked

Ranked #8 in the Data & Analytics category, among the industry's best.

Frequently Asked Questions

Estimated Visibility Trend (Beta)

Simulated 8-week rolling score

60
↓ Declining

Based on estimated brand signals. Historical tracking coming soon.

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