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dbt Labs

Challenger#8 in Data & Analytics

Analytics engineering company that created dbt and established the discipline as a category; Oct 2025 all-stock merger with Fivetran announced; acquired SDF Jan 2025;

Best for: Data Transformation
60
AI Score
Grade B
AI Visibility Score (Beta)
Data & AnalyticsData TransformationWebsiteUpdated April 2026

Brand Intelligence Graph

Competes with
Integrates with
Capabilities
Data Transformation

Company Overview

About dbt Labs

dbt Labs is a data transformation and analytics engineering company founded in 2016 and headquartered in Philadelphia, Pennsylvania, that created dbt (data build tool) — the open-source framework that established analytics engineering as a discipline and became the de facto standard for transforming raw data in the modern data warehouse. The company was founded by Tristan Handy, Drew Banin, and Connor McArthur with the conviction that data analysts should have the same software engineering workflows — version control, testing, documentation, modularity — that application engineers take for granted. dbt brought those practices to SQL-based data transformation, enabling data teams to build reliable, maintainable data pipelines.

Business Model & Competitive Advantage

The dbt product ecosystem includes dbt Core (the open-source transformation framework), dbt Cloud (the managed development and deployment platform), dbt Explorer (data lineage and documentation), and a growing set of features for data governance and collaboration. In January 2025, dbt Labs acquired SDF Labs, a high-performance SQL compilation and semantic layer technology, deepening its capabilities in query planning and column-level lineage. dbt integrates natively with major cloud data warehouses including Snowflake, Databricks, BigQuery, and Redshift, and sits at the center of the modern data stack alongside ingestion tools like Fivetran and orchestration platforms like Airflow.

Competitive Landscape 2025–2026

In October 2025, dbt Labs announced an all-stock merger with Fivetran, a combination that would unite the leading data ingestion and transformation layers of the modern data stack under one company. dbt Core's open-source community spans hundreds of thousands of data practitioners globally, and dbt Cloud serves thousands of paying enterprise customers. The merger, if completed, would create a dominant end-to-end data pipeline company and redefine the competitive landscape in the modern data stack market.

Founded
2016
Headquarters
Philadelphia, Pennsylvania
Curated content • Fact-checked and verified

Recent Activity

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blog_post
Data platforms were built to store. Intelligence platforms are built to reason.

Data platforms store information. Intelligence platforms govern meaning so AI can reason on it reliably.

release
dbt-mcp v1.21.1

## v1.21.1 - 2026-07-01 ### Bug Fix * Fix unhandled KeyError in get_dimension_values when the Arrow result schema does not contain the requested dimension column * Add hatch-vcs fallback-version to fix mcpb install failures in environments without git history

release
dbt-core v1.11.12

## dbt-core 1.11.12 - July 01, 2026 ### Fixes - Stop emitting spurious deprecation warnings for `state` model configs (`pre_clone`, `lag_tolerance`, `require_fresh_data_from`, etc.) by adding the `ModelState` schema to the bundled jsonschemas ([#13016](https://github.com/dbt-labs/dbt-core/issues/13016)) ### Contributors - [@tauhid621](https://github.com/tauhid621) ([#13016](https://github.com/dbt-labs/dbt-core/issues/13016))

release
dbt-autofix v0.20.7

## What's Changed * Fixed existing meta key value lists from being quoted by @TIHan in https://github.com/dbt-labs/dbt-autofix/pull/392 ## New Contributors * @TIHan made their first contribution in https://github.com/dbt-labs/dbt-autofix/pull/392 **Full Changelog**: https://github.com/dbt-labs/dbt-autofix/compare/v0.20.6...v0.20.7

release
terraform-provider-dbtcloud v1.12.3

## What's Changed * Fix schema validation for sl creds by @adrianburusdbt in https://github.com/dbt-labs/terraform-provider-dbtcloud/pull/710 * Release v1.12.3 by @github-actions[bot] in https://github.com/dbt-labs/terraform-provider-dbtcloud/pull/713 **Full Changelog**: https://github.com/dbt-labs/terraform-provider-dbtcloud/compare/v1.12.2...v1.12.3

release
dbt-mcp v1.21.0

## v1.21.0 - 2026-06-26 ### Enhancement or New Feature * Track MCP client identity (name and version from the MCP initialize handshake) in Vortex tool call events via the user_agent field ### Under the Hood * Revert host elicitation (pre-v1.17.0 behaviour where DBT_HOST=None) * Add a CI check that snapshots the published-app contract (tool metadata, schemas, annotations, server instructions, UI resources) and fails when it changes, plus a workflow that labels contract-changing PRs ### Bug Fix * Fix list_saved_queries tool which was calling savedQueriesPaginated (a non-existent API field) instead of savedQueries * Preserve unique_id casing when querying the Discovery API — the uniqueIds filter is case-sensitive, so lowercasing caused empty results for models with uppercase names

blog_post
What Fivetran + dbt Labs brought to Databricks Data + AI Summit (and what you can take home)

See what Fivetran + dbt Labs shared at Databricks Data + AI Summit: dbt Wizard, dbt State, and dbt Core v2.0, plus what's next.

blog_post
The semantic debt crisis no one is talking about

Two teams. Same metric. Different numbers. That's semantic debt, and AI will make it impossible to ignore.

release
terraform-provider-dbtcloud v1.12.2

## What's Changed * Handle other / scheduled job types on api response by @adrianburusdbt in https://github.com/dbt-labs/terraform-provider-dbtcloud/pull/707 * Release v1.12.2 by @github-actions[bot] in https://github.com/dbt-labs/terraform-provider-dbtcloud/pull/708 **Full Changelog**: https://github.com/dbt-labs/terraform-provider-dbtcloud/compare/v1.12.1...v1.12.2

release
dbt-utils 1.4.0

## What's Changed * fix(recency): handle empty tables returning NULL by @dinaatmiro in https://github.com/dbt-labs/dbt-utils/pull/1065 * ci: pin dbt-core install to 1.latest branch by @tauhid621 in https://github.com/dbt-labs/dbt-utils/pull/1091 * feature/star-unquote-alias-rename by @fivetran-joemarkiewicz in https://github.com/dbt-labs/dbt-utils/pull/1094 ## New Contributors * @dinaatmiro made their first contribution in https://github.com/dbt-labs/dbt-utils/pull/1065 * @tauhid621 made their first contribution in https://github.com/dbt-labs/dbt-utils/pull/1091 **Full Changelog**: https://github.com/dbt-labs/dbt-utils/compare/1.3.3...1.4.0

8-K
8-K — 8-K

Material Event filed 2026-06-18

blog_post
Start fresh, don't lift and shift: a dbt migration guide

dbt migrations underdeliver when teams rebuild legacy patterns in a new tool. Here's how to start fresh instead.

Key Differentiators

Strong Challenger

dbt Labs is an established challenger with significant market presence and competitive offerings in Data & Analytics.

Top 10 Ranked

Ranked #8 in the Data & Analytics category, among the industry's best.

Frequently Asked Questions

Estimated Visibility Trend (Beta)

Simulated 8-week rolling score

60
↓ Declining

Based on estimated brand signals. Historical tracking coming soon.

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