Brand Intelligence Graph
Company Overview
About Cyclr
Cyclr is an embedded integration platform (embedded iPaaS) that enables SaaS companies to rapidly build, publish, and maintain integrations within their own products. Founded in 2013 and headquartered in Brighton, UK, Cyclr was purpose-built to help software vendors meet growing customer demand for native integrations without requiring deep platform engineering investment. The platform offers a low-code drag-and-drop builder alongside a library of 500+ pre-built API connectors, allowing teams to go from integration concept to live deployment in hours rather than weeks.
Business Model & Competitive Advantage
Cyclr's multi-tenant architecture means that a single integration definition can be deployed across an unlimited number of end-customer instances, each with its own authentication credentials and configuration. The platform supports complex integration logic including conditional branching, data transformation, field mapping, and error handling — all configurable without writing custom code. A white-labeled builder can also be surfaced directly within the SaaS vendor's product, empowering customers to self-configure integrations and reducing the support burden on the vendor's team.
Competitive Landscape 2025–2026
The company has raised $10.6 million in funding from investors including Juno Capital, Blackfinch Ventures, and Praetura Ventures. Cyclr targets early- to mid-stage SaaS companies that need to accelerate their integration roadmap and compete with larger vendors that already offer broad native connectivity. Its connector library spans CRM, helpdesk, marketing, accounting, ecommerce, and analytics categories, making it particularly well-suited to horizontal SaaS platforms with diverse customer integration needs.
Open Positions
Reddit Discussions
Frequently Asked Questions
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