Company Overview
About Catch
Catch is a New York-based financial technology company founded in 2018 by Andrew Ambrosino and Kristen Anderson, designed to solve the benefits gap faced by the 60+ million Americans who are self-employed, freelance, or work in the gig economy. Traditional employer-sponsored benefits — health insurance, 401(k) retirement plans, and automatic tax withholding — are unavailable to independent workers, leaving them to navigate complex, fragmented systems alone. Catch aggregates and simplifies these benefits into a single platform that acts as a personal HR department for the self-employed.
Business Model & Competitive Advantage
The company has raised over $60M in total funding from investors including Andreessen Horowitz, General Catalyst, Spark Capital, and others. Catch offers ACA-compliant health insurance plan browsing and enrollment (connecting users to marketplace plans), traditional and Roth IRA retirement savings with automatic contribution rules, automatic tax withholding from income (setting aside the correct percentage for estimated quarterly taxes), and paid time off savings accounts. All products are designed to be set-and-forget: users configure rules once and the platform handles the mechanics.
Competitive Landscape 2025–2026
Catch operates during a structural shift in the U.S. labor market toward independent work — a trend accelerated by platforms like Upwork, Fiverr, and gig economy apps that route income through 1099 rather than W-2. The company's primary distribution challenge is reaching self-employed workers through the platforms and communities where they already operate, which has led to partnership discussions with gig platforms and freelance marketplaces. As regulatory frameworks like portable benefits legislation gain traction, Catch is positioned as a technology infrastructure layer for independent worker financial security.
Key Differentiators
Emerging Innovator
Catch is an emerging player bringing innovative solutions to the Financial Services market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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