Brand Intelligence Graph
Company Overview
About Altana AI
Altana AI is a supply chain intelligence platform founded in 2018 by Evan Smith (CEO), Peter Swartz, and Raphael Tehranian, headquartered in New York City. Uses AI to build a dynamic model of the global supply chain from public and proprietary data, enabling real-time visibility into transactions, ownership, product movements, and risk.
Business Model & Competitive Advantage
Raised $343M including a $200M Series C (July 2024) led by US Innovative Technology Fund at $1B valuation. Investors: March Capital, Generation Investment, Salesforce Ventures, GV, OMERS. Clients: Boston Scientific, General Atomics, L.L.Bean, Maersk, US Customs and Border Protection, UK MoD.
Competitive Landscape 2025–2026
October 2025: US CBP selected Altana's AI Product Passports for next-gen supply chain traceability — forced labor detection, counternarcotics, customs modernization. Tariff Simulator helps enterprises quantify tariff impacts and find alternative suppliers.
Recent Activity
View all →Key Differentiators
Strong Challenger
Altana AI is an established challenger with significant market presence and competitive offerings in Supply Chain & Logistics.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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