Zebra Technologies vs Altria

Side-by-side comparison of AI visibility scores, market position, and capabilities

Altria leads in AI visibility (90 vs 87)

Zebra Technologies

LeaderEnterprise Technology

Enterprise Mobile Computing

Zebra Technologies (ZBRA) reported ~$4.9B revenue in FY2024. Supplies enterprise barcode scanners, RFID, mobile computers, and tracking software to warehouses and retailers. HQ: Lincolnshire, IL.

AI VisibilityBeta
Overall Score
A87
Category Rank
#1 of 1
AI Consensus
71%
Trend
stable
Per Platform
ChatGPT
92
Perplexity
84
Gemini
80

About

Zebra Technologies Corporation is the global leader in enterprise-class data capture and automatic identification solutions, equipping frontline workers in warehouses, retail stores, hospitals, and manufacturing facilities with the technology they need to track assets, scan inventory, and manage operations in real time. Founded in 1969, Zebra designs and manufactures barcode scanners, mobile computers, RFID systems, label printers, and purpose-built tablets, all backed by its Zebra DNA software platform.

Full profile

Altria

LeaderConsumer Goods

Enterprise

Richmond VA tobacco and nicotine (NYSE: MO) ~$9.7B net revenue FY2024; Marlboro 40%+ US cigarette share, on! oral pouch competing with Zyn, 50%+ operating margins, ABI stake, competing with Reynolds/BAT.

AI VisibilityBeta
Overall Score
A90
Category Rank
#83 of 290
AI Consensus
58%
Trend
stable
Per Platform
ChatGPT
84
Perplexity
97
Gemini
99

About

Altria Group, Inc. is a Richmond, Virginia-based tobacco and nicotine company — publicly traded on the New York Stock Exchange (NYSE: MO) as an S&P 500 Consumer Staples component — manufacturing and selling cigarettes (Marlboro — the best-selling cigarette brand in the United States), smokeless tobacco (Copenhagen, Skoal, Red Seal, Husky chewing tobacco/moist snuff brands), oral nicotine pouches (on! brand), and maintaining a 10.7% ownership stake in Anheuser-Busch InBev (SABMiller acquisition consideration shares) and a 35% stake in JUUL Labs (vaping — original $12.8B investment written down to minimal value following JUUL's regulatory and litigation difficulties) through approximately 5,500 employees. In fiscal year 2024, Altria reported revenues of approximately $20.6 billion (net revenues after excise taxes approximately $9.7 billion), with the cigarette segment (Marlboro generating 40%+ US cigarette market share) contributing the majority of operating income at 50%+ adjusted operating margins — the highest margins in the consumer staples sector reflecting cigarettes' inelastic demand and regulated market structure. CEO Billy Gifford has pivoted Altria's strategy from cigarettes toward smoke-free nicotine products: the on! oral nicotine pouch (acquired full ownership of Helix Innovations in 2023, rebranding as on! to compete with Swedish Match Zyn, the dominant US oral nicotine pouch brand) represents Altria's primary nicotine product diversification vehicle as cigarette volume declines 7-8% annually through consumer quit rates and secular health awareness trends.

Full profile

AI Visibility Head-to-Head

87
Overall Score
90
#1
Category Rank
#83
71
AI Consensus
58
stable
Trend
stable
92
ChatGPT
84
84
Perplexity
97
80
Gemini
99
81
Claude
86
82
Grok
87

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