Twelve Labs vs IBM

Side-by-side comparison of AI visibility scores, market position, and capabilities

IBM leads in AI visibility (80 vs 42)

Twelve Labs

EmergingArtificial Intelligence

Video Understanding AI (Search & Analysis)

Raised $30M Dec 2024 with NVIDIA, Intel, Samsung Next as strategic investors. $57M total raised. Leading video intelligence API for semantic search, summarization, and AI actions on video content.

AI VisibilityBeta
Overall Score
C42
Category Rank
#1 of 1
AI Consensus
57%
Trend
up
Per Platform
ChatGPT
47
Perplexity
33
Gemini
41

About

Twelve Labs is a video understanding AI company building the intelligence layer for video content — enabling platforms to semantically search, summarize, and act on video assets using natural language rather than metadata tags. The company raised $30 million in December 2024 with NVIDIA, Intel Capital, and Samsung Next as strategic investors, bringing total funding to $57 million. Twelve Labs serves broadcasters, streaming platforms, sports media companies, and enterprise video archives.

Full profile

IBM

LeaderEnterprise Software

General

Armonk NY hybrid cloud and enterprise AI (NYSE: IBM) at $62.8B revenue; $6B+ generative AI bookings, record $12.7B free cash flow 2024, DataStax acquisition for watsonx vector database competing with Microsoft Azure for enterprise AI.

AI VisibilityBeta
Overall Score
A80
Category Rank
#56 of 1158
AI Consensus
67%
Trend
up
Per Platform
ChatGPT
74
Perplexity
71
Gemini
84

About

International Business Machines Corporation (IBM) is an Armonk, New York-based global technology and consulting company — publicly traded on the New York Stock Exchange (NYSE: IBM) as an S&P 500 component — providing hybrid cloud infrastructure, artificial intelligence software, and enterprise IT consulting through approximately 270,300 employees in 170 countries with $62.8 billion in annual revenue. Founded on June 16, 1911, as Computing-Tabulating-Recording Company through a merger orchestrated by financier Charles Ranlett Flint, renamed IBM in 1924 under Thomas Watson Sr., IBM has undergone multiple strategic transformations over its 110+ year history: building the System/360 mainframe platform (1964), launching the IBM PC (1981), selling the PC division to Lenovo (2005, $1.75B), and completing the $34 billion Red Hat acquisition (2019) that repositioned IBM as a hybrid cloud platform company. CEO Arvind Krishna (appointed April 2020) has focused IBM's strategy on three areas: hybrid cloud (powered by Red Hat OpenShift, the enterprise Kubernetes platform), AI (the watsonx platform for enterprise AI model development and deployment), and enterprise consulting. Under Krishna, IBM recorded $12.7 billion in free cash flow in 2024 (a company record), surpassed $6 billion in generative AI bookings since June 2023, and saw the stock price double — trading at all-time highs through 2024-2025. IBM announced the DataStax acquisition in 2025 to deepen watsonx's data layer with AstraDB (vector database for AI applications), DataStax Enterprise (Apache Cassandra), and Langflow (low-code AI agent development).

Full profile

AI Visibility Head-to-Head

42
Overall Score
80
#1
Category Rank
#56
57
AI Consensus
67
up
Trend
up
47
ChatGPT
74
33
Perplexity
71
41
Gemini
84
46
Claude
74
52
Grok
81

Capabilities & Ecosystem

Capabilities

Only Twelve Labs
Video Understanding AI (Search & Analysis)
IBM is classified as company.

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