Side-by-side comparison of AI visibility scores, market position, and capabilities
Customer success platform with SuccessBLOCs lifecycle playbooks; merged with Catalyst for combined enterprise and mid-market coverage competing with Gainsight and ChurnZero.
Totango is a customer success platform providing account health monitoring, playbook automation, and customer lifecycle management for B2B SaaS companies with subscription revenue — helping customer success managers prioritize their accounts, identify churn risk, and trigger automated interventions to improve net revenue retention. Founded in 2010 and headquartered in San Mateo, California, Totango raised approximately $90 million and serves enterprise SaaS companies who need to manage hundreds or thousands of customer accounts with dedicated customer success teams.\n\nTotango's SuccessBLOCs framework packages pre-built customer success playbooks for specific lifecycle stages (onboarding, adoption, renewal, expansion) that teams can activate and customize rather than building from scratch. The platform aggregates data from CRM, product analytics, support systems, and marketing automation to calculate each account's health score. Automatic alerts and tasks trigger when accounts show risk signals (low product usage, increased support tickets, upcoming renewal without engagement), enabling CSMs to intervene proactively.\n\nIn 2025, Totango merged with Catalyst in 2023 to create a combined customer success platform with complementary market positions — Totango stronger in enterprise, Catalyst stronger in mid-market. The combined company competes with Gainsight (the category leader), ChurnZero (mid-market), and Vitally for customer success management platform share. The merger reflects broader consolidation in the CS platform market as the category matures. Totango's 2025 strategy focuses on completing the Catalyst integration to offer a unified platform, expanding AI capabilities for predictive risk scoring, and growing enterprise adoption through deeper Salesforce and data warehouse integrations.
Kindful, nonprofit donor management/CRM platform (acquired by Bloomerang 2020), 1,000+ nonprofit customers, cloud-based fundraising software, online donation forms, donor analytics, email marketing, integrated with QuickBooks/Mailchimp, now part of Bloomerang suite
Kindful is a donor management and fundraising platform designed for nonprofit organizations to manage relationships, track donations, and execute fundraising campaigns. The company serves small to mid-sized nonprofits who need affordable, user-friendly software to organize donor data, process contributions, and measure fundraising effectiveness. Kindful provides tools for online giving, email marketing, event management, donor segmentation, and reporting that help nonprofits build stronger relationships with supporters, streamline fundraising operations, and increase donations while reducing administrative burden.
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