Taxually vs Shopify

About

Taxually is a London-based EU VAT compliance automation platform that helps e-commerce businesses, SaaS companies, and online marketplaces manage their VAT registration, calculation, reporting, and filing obligations across European Union member states and other VAT jurisdictions. Founded in 2020, Taxually was built in response to the growing complexity of EU VAT compliance for digital and e-commerce businesses, which was significantly complicated by the introduction of the EU's One Stop Shop (OSS) scheme in 2021—which simplified multi-country VAT filing for many cross-border sellers but introduced new eligibility rules, thresholds, and filing requirements that required specialized software to manage accurately. The platform handles VAT registration in EU member states, real-time rate calculation for digital and physical goods, and automated monthly or quarterly return filing.\n\nTaxually's platform is designed for the operational reality of e-commerce businesses that may be selling to customers in 27 EU member states simultaneously, each with different VAT rates for different product categories, different local thresholds, and different filing deadlines. The company provides a managed compliance service layer alongside its software—combining technology automation with human VAT specialists who handle edge cases, correspondence with tax authorities, and the VAT registration processes that require human interaction with national tax administrations. This hybrid technology-and-service model reflects the current maturity of VAT automation, where software can handle routine compliance but complex cross-border situations still benefit from specialist human judgment.\n\nTaxually targets e-commerce brands, SaaS businesses, and digital service companies based in the UK, North America, or elsewhere that are expanding sales into EU markets and need to comply with European VAT obligations without building an in-house EU tax function. The company competes with Avalara, Sovos, and Taxamo (Vertex) in the EU VAT compliance market, as well as with regional European tax compliance firms. Taxually differentiates on its focus on the EU VAT complexity space, its OSS scheme expertise, and the integration of managed services with software automation.