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Supernal is Hyundai's urban air mobility subsidiary developing an eVTOL air taxi to connect cities and suburbs through a new mode of sustainable aviation.
Supernal is an Advanced Air Mobility company founded in 2020 as the urban air mobility subsidiary of Hyundai Motor Group. The company is developing an electric vertical takeoff and landing air taxi vehicle designed to carry passengers on short urban and suburban routes as part of a broader Advanced Air Mobility ecosystem. Supernal benefits from Hyundai's automotive manufacturing expertise, supply chain relationships, and capital backing as it develops both the aircraft and the ground infrastructure needed for air taxi operations. The company is collaborating with airports, municipalities, and urban planners to identify vertiport locations and routes that complement existing transportation networks. Supernal's aircraft design emphasizes passenger comfort, low noise, and regulatory safety standards, targeting FAA type certification for commercial operations. The company is pursuing a phased commercialization approach, beginning with piloted operations before transitioning to reduced crew configurations. As a well-funded subsidiary of a major automaker, Supernal has resources to pursue the lengthy and expensive path to commercial air taxi operations that independent startups struggle to sustain.
FY2025 (ended Mar 31, 2025): JPY 21.6887T (+6.2%) | Operating Profit: JPY 1.2134T (-12.2%) | FY2024: JPY 20.4286T (+20.8%) | Q3 FY2024 (9 months): Op Profit JPY 1.1399T, margin 7.0% | Auto sales down 297k (Asia impact) | FY2026 guidance: Net profit JPY 250B (-70.1%), Revenue JPY 20.3T (-6.4%)
Honda Motor Co., Ltd. is a Japanese multinational mobility conglomerate founded in 1948 by Soichiro Honda and Takeo Fujisawa in Hamamatsu, Japan. Starting as a motorcycle manufacturer, Honda expanded into automobiles, power equipment, marine engines, and aerospace, becoming one of the largest and most diversified mobility companies in the world. With over 90 million vehicles sold globally and a reputation built on engineering reliability, fuel efficiency, and innovation, Honda operates manufacturing facilities across more than 30 countries on six continents.\n\nHonda's automotive lineup ranges from mass-market sedans and SUVs — including the best-selling Civic and CR-V — to trucks, minivans, and the premium Acura brand. The company is executing a major pivot to electrification through the Honda 0 Series, a new EV architecture designed from the ground up for battery-electric vehicles launching in 2026. Honda's partnership with General Motors on battery technology, combined with its investment in solid-state battery development, reflects a multi-path electrification strategy designed to hedge technology risk while building scale.\n\nHonda reported FY2025 revenue of JPY 21.7 trillion, a 6.2% year-over-year increase, driven by strong North American demand and favorable currency tailwinds. The company faces intensifying competition from Chinese EV manufacturers in Asia and is exploring a potential merger with Nissan as part of broader Japanese automotive consolidation. Honda's engineering culture, global manufacturing scale, and brand credibility in reliability position it as a resilient and well-capitalized incumbent navigating the EV transition.
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