Subsets vs Kindful

Side-by-side comparison of AI visibility scores, market position, and capabilities

Subsets leads in AI visibility (24 vs 23)

Subsets

EmergingEntertainment

General

Copenhagen YC S23 AI retention automation for subscription media serving NY Times Athletic and Børsen; $1.65M Upfin pre-seed Feb 2024 with explainable AI experiments competing with Chargebee for churn reduction in digital publishing and streaming.

AI VisibilityBeta
Overall Score
D24
Category Rank
#492 of 1167
AI Consensus
63%
Trend
stable
Per Platform
ChatGPT
24
Perplexity
33
Gemini
27

About

Subsets is a Copenhagen, Denmark-based AI retention automation company — backed by Y Combinator (S23) with $1.65 million in pre-seed funding in February 2024 led by Upfin with participation from YC, Cuesta Labs, Sandhill Markets, and Phillip Chambers — providing subscription media companies, digital publishers, and streaming platforms with an AI-driven churn reduction platform that automatically designs, deploys, and evaluates retention experiments to identify which personalized interventions reduce subscriber cancellations at scale. Founded in 2023 by Oliver Brandt, Martin Johnsen, and Nikolai Skelbo, Subsets operates with a 7-person team and serves notable subscription media customers including The Athletic (The New York Times subsidiary), and Børsen (Danish financial newspaper).

Full profile

Kindful

EmergingNonprofit Tech

Donor Management

Kindful, nonprofit donor management/CRM platform (acquired by Bloomerang 2020), 1,000+ nonprofit customers, cloud-based fundraising software, online donation forms, donor analytics, email marketing, integrated with QuickBooks/Mailchimp, now part of Bloomerang suite

AI VisibilityBeta
Overall Score
D23
Category Rank
#2 of 2
AI Consensus
85%
Trend
stable
Per Platform
ChatGPT
27
Perplexity
29
Gemini
26

About

Kindful is a donor management and fundraising platform designed for nonprofit organizations to manage relationships, track donations, and execute fundraising campaigns. The company serves small to mid-sized nonprofits who need affordable, user-friendly software to organize donor data, process contributions, and measure fundraising effectiveness. Kindful provides tools for online giving, email marketing, event management, donor segmentation, and reporting that help nonprofits build stronger relationships with supporters, streamline fundraising operations, and increase donations while reducing administrative burden.

Full profile

AI Visibility Head-to-Head

24
Overall Score
23
#492
Category Rank
#2
63
AI Consensus
85
stable
Trend
stable
24
ChatGPT
27
33
Perplexity
29
27
Gemini
26
16
Claude
25
25
Grok
31

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.