Side-by-side comparison of AI visibility scores, market position, and capabilities
Copenhagen YC S23 AI retention automation for subscription media serving NY Times Athletic and Børsen; $1.65M Upfin pre-seed Feb 2024 with explainable AI experiments competing with Chargebee for churn reduction in digital publishing and streaming.
Subsets is a Copenhagen, Denmark-based AI retention automation company — backed by Y Combinator (S23) with $1.65 million in pre-seed funding in February 2024 led by Upfin with participation from YC, Cuesta Labs, Sandhill Markets, and Phillip Chambers — providing subscription media companies, digital publishers, and streaming platforms with an AI-driven churn reduction platform that automatically designs, deploys, and evaluates retention experiments to identify which personalized interventions reduce subscriber cancellations at scale. Founded in 2023 by Oliver Brandt, Martin Johnsen, and Nikolai Skelbo, Subsets operates with a 7-person team and serves notable subscription media customers including The Athletic (The New York Times subsidiary), and Børsen (Danish financial newspaper).
YC S23 AI-first ERP replacing NetSuite for scaling tech companies with 100+ clients in 9 months; $38.5M Accel Series A Jun 2025 competing with NetSuite and Sage Intacct for AI-native mid-market ERP and SaaS financial management.
Campfire is a United States-based AI-native enterprise resource planning (ERP) company — backed by Y Combinator (S23) with $38.5 million raised including a $35 million Series A led by Accel in June 2025 and a $3.5 million seed in May 2024 from Foundation Capital and Y Combinator — providing scaling startups and mid-size technology companies with a modern AI-first ERP platform that replaces NetSuite, SAP Business One, and Sage Intacct for companies outgrowing QuickBooks and Xero, delivering accounting, revenue management, and financial automation through an AI-powered system that integrates financial workflows without the implementation complexity and total cost of ownership associated with legacy ERP vendors. Founded by John Glasgow and participating in the YC S23 batch, Campfire achieved approximately 100 clients within 9 months of founding, including Advisor360, Rhumbix, and Fooji.
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