Stord vs Decimal

Side-by-side comparison of AI visibility scores, market position, and capabilities

Stord leads in AI visibility (27 vs 18)

Stord

EmergingLogistics & Supply Chain

General

Atlanta YC W20 cloud supply chain at $529M total ($200M+ May 2025 at $1.5B val) powering $6B+ commerce in 2024; acquired UPS Ware2Go May 2025, 60%+ YoY growth, 11.5% US households competing with ShipBob for DTC and omnichannel fulfillment.

AI VisibilityBeta
Overall Score
D27
Category Rank
#771 of 1158
AI Consensus
68%
Trend
up
Per Platform
ChatGPT
38
Perplexity
30
Gemini
23

About

Stord is an Atlanta, Georgia-based cloud supply chain platform — backed by Y Combinator (W20) with $529 million in total funding including a $200 million+ round in May 2025 at a $1.5 billion valuation — providing direct-to-consumer and omnichannel brands with end-to-end fulfillment and logistics infrastructure (21+ fulfillment centers, carrier integrations, and supply chain software) that enables fast, seamless e-commerce shipping experiences at scale. Founded in 2015, Stord powered $6 billion+ of commerce in 2024, reached 11.5% of US households, grew contracted revenue 10x since 2021, achieved 60%+ year-over-year growth in 2024, and acquired Ware2Go (UPS's fulfillment subsidiary) in May 2025 — significantly expanding its physical fulfillment network and enterprise customer relationships through the UPS spin-off acquisition.

Full profile

Decimal

EmergingFintech

Tech-Enabled Bookkeeping

Tech-enabled bookkeeping pairing dedicated accountants with proprietary automation; flat monthly subscription; founded 2020 in Fishers, Indiana; faster close with full client transparency.

AI VisibilityBeta
Overall Score
D18
Category Rank
#1 of 1
AI Consensus
84%
Trend
up
Per Platform
ChatGPT
21
Perplexity
17
Gemini
23

About

Decimal is a Fishers, Indiana-based technology-enabled bookkeeping company that provides small businesses with a dedicated accounting team and a modern software platform for a flat monthly subscription. Founded in 2020, Decimal was built to address the most common frustration of small business owners who have outgrown DIY bookkeeping but find traditional bookkeeping firms slow, expensive, and opaque. Decimal pairs each client with a dedicated bookkeeper and accounting team who are supported by proprietary software that automates routine transaction processing, exception identification, and reporting, allowing the human team to focus on accuracy review, month-end close, and client communication rather than manual data entry.\n\nDecimal's product experience centers on transparency and responsiveness. Clients access their books through a web portal with real-time financial dashboards showing cash position, profit and loss, and accounts receivable and payable balances. The platform includes a communication thread for each question or task, giving small business owners visibility into the status of their bookkeeping without email chains or phone tag. Decimal's pricing model is a flat monthly subscription based on business complexity rather than hours worked, making costs predictable and removing the billing anxiety that characterizes traditional bookkeeping relationships.\n\nDecimal targets small businesses with $500,000 to $10 million in annual revenue that need accurate, timely books and periodic financial guidance but are not yet ready for a full-time accounting hire or a CFO-level engagement. The company operates as a fully remote team and serves clients across the United States in industries including professional services, e-commerce, retail, and service businesses. Decimal competes with Bench, Pilot, and Botkeeper in the technology-enabled bookkeeping market, differentiating on its dedicated team model, the quality of its software-plus-human integration, and its Midwestern operational roots that keep its cost structure competitive.

Full profile

AI Visibility Head-to-Head

27
Overall Score
18
#771
Category Rank
#1
68
AI Consensus
84
up
Trend
up
38
ChatGPT
21
30
Perplexity
17
23
Gemini
23
29
Claude
18
29
Grok
22

Capabilities & Ecosystem

Capabilities

Only Decimal
Tech-Enabled Bookkeeping

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.