Shaped vs Campfire

Side-by-side comparison of AI visibility scores, market position, and capabilities

Campfire leads in AI visibility (39 vs 33)

Shaped

EmergingMarketing

Marketing Automation

Managed recommendation API with deep-learning personalized feeds; $8M Series A from Madrona, serving Outdoorsy and QVC with Meta-caliber personalization for companies without ML engineering teams.

AI VisibilityBeta
Overall Score
D33
Category Rank
#30 of 34
AI Consensus
70%
Trend
stable
Per Platform
ChatGPT
27
Perplexity
34
Gemini
35

About

Shaped is a San Francisco-based machine learning infrastructure company that provides production-ready recommendation systems and personalized feed APIs that businesses integrate to deliver relevant content, products, and notifications to users — eliminating the need to build and maintain complex recommendation engineering in-house. Founded by former Meta recommendation systems engineer Tullie Murrell, Shaped raised $8 million in Series A funding in July 2024 from Madrona Venture Group and Global Founders Capital, serving customers including Outdoorsy (peer-to-peer RV rental), Brazilian grocery app Trela, and QVC.

Full profile

Campfire

EmergingFinance

Accounting Software

YC S23 AI-first ERP replacing NetSuite for scaling tech companies with 100+ clients in 9 months; $38.5M Accel Series A Jun 2025 competing with NetSuite and Sage Intacct for AI-native mid-market ERP and SaaS financial management.

AI VisibilityBeta
Overall Score
D39
Category Rank
#23 of 76
AI Consensus
55%
Trend
stable
Per Platform
ChatGPT
50
Perplexity
37
Gemini
33

About

Campfire is a United States-based AI-native enterprise resource planning (ERP) company — backed by Y Combinator (S23) with $38.5 million raised including a $35 million Series A led by Accel in June 2025 and a $3.5 million seed in May 2024 from Foundation Capital and Y Combinator — providing scaling startups and mid-size technology companies with a modern AI-first ERP platform that replaces NetSuite, SAP Business One, and Sage Intacct for companies outgrowing QuickBooks and Xero, delivering accounting, revenue management, and financial automation through an AI-powered system that integrates financial workflows without the implementation complexity and total cost of ownership associated with legacy ERP vendors. Founded by John Glasgow and participating in the YC S23 batch, Campfire achieved approximately 100 clients within 9 months of founding, including Advisor360, Rhumbix, and Fooji.

Full profile

AI Visibility Head-to-Head

33
Overall Score
39
#30
Category Rank
#23
70
AI Consensus
55
stable
Trend
stable
27
ChatGPT
50
34
Perplexity
37
35
Gemini
33
41
Claude
39
36
Grok
49

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