Setter vs Kindful

Side-by-side comparison of AI visibility scores, market position, and capabilities

Setter leads in AI visibility (24 vs 23)

Setter

EmergingHome Services

General

Toronto digital home maintenance concierge acquired by Thumbtack Dec 2020; raised $20M (Sequoia/NFX Series A 2018) connecting homeowners to vendors with full coordination competing with Angi for home maintenance management.

AI VisibilityBeta
Overall Score
D24
Category Rank
#290 of 1167
AI Consensus
64%
Trend
stable
Per Platform
ChatGPT
26
Perplexity
15
Gemini
25

About

Setter was a Toronto, Ontario-based digital home management and concierge platform — backed with $20 million in total funding including a $10 million Series A in 2018 co-led by Sequoia Capital and NFX with DAG Ventures and Hustle Fund — that provided homeowners with a dedicated concierge service accessible via mobile app that handled all aspects of home maintenance: sourcing vendors, scheduling repairs, communicating job requirements, and ensuring completion quality for the full range of homeowner maintenance needs. Acquired by Thumbtack in December 2020, with co-founder David Steckel joining Thumbtack as President of Setter, integrating Setter's concierge capabilities into Thumbtack's marketplace of 250,000+ service professionals. Founded in 2016 by David Steckel and Guillaume Laliberte in Toronto.

Full profile

Kindful

EmergingNonprofit Tech

Donor Management

Kindful, nonprofit donor management/CRM platform (acquired by Bloomerang 2020), 1,000+ nonprofit customers, cloud-based fundraising software, online donation forms, donor analytics, email marketing, integrated with QuickBooks/Mailchimp, now part of Bloomerang suite

AI VisibilityBeta
Overall Score
D23
Category Rank
#2 of 2
AI Consensus
85%
Trend
stable
Per Platform
ChatGPT
27
Perplexity
29
Gemini
26

About

Kindful is a donor management and fundraising platform designed for nonprofit organizations to manage relationships, track donations, and execute fundraising campaigns. The company serves small to mid-sized nonprofits who need affordable, user-friendly software to organize donor data, process contributions, and measure fundraising effectiveness. Kindful provides tools for online giving, email marketing, event management, donor segmentation, and reporting that help nonprofits build stronger relationships with supporters, streamline fundraising operations, and increase donations while reducing administrative burden.

Full profile

AI Visibility Head-to-Head

24
Overall Score
23
#290
Category Rank
#2
64
AI Consensus
85
stable
Trend
stable
26
ChatGPT
27
15
Perplexity
29
25
Gemini
26
31
Claude
25
21
Grok
31

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