Reprise vs IBM

Side-by-side comparison of AI visibility scores, market position, and capabilities

IBM leads in AI visibility (80 vs 38)

Reprise

EmergingSales Tech

Demo Automation

Reprise captures and customizes live product demos for sales and marketing teams, enabling interactive product tours and personalized leave-behind experiences.

AI VisibilityBeta
Overall Score
D38
Category Rank
#2 of 2
AI Consensus
77%
Trend
up
Per Platform
ChatGPT
35
Perplexity
44
Gemini
38

About

Reprise is a product demo creation platform that captures live product interfaces and converts them into customizable, interactive demo experiences for sales and marketing use cases. The platform offers two core products: Reprise Replay, which captures product flows as interactive demos that prospects can click through, and Reprise Replicate, which creates a full sandbox replica of the product for deep-dive sales demonstrations. This dual approach allows revenue teams to match the depth of the demo experience to the stage of the buyer journey, using lighter-weight guided tours for top-of-funnel and full product replicas for late-stage enterprise evaluations.

Full profile

IBM

LeaderEnterprise Software

General

Armonk NY hybrid cloud and enterprise AI (NYSE: IBM) at $62.8B revenue; $6B+ generative AI bookings, record $12.7B free cash flow 2024, DataStax acquisition for watsonx vector database competing with Microsoft Azure for enterprise AI.

AI VisibilityBeta
Overall Score
A80
Category Rank
#56 of 1158
AI Consensus
67%
Trend
up
Per Platform
ChatGPT
74
Perplexity
71
Gemini
84

About

International Business Machines Corporation (IBM) is an Armonk, New York-based global technology and consulting company — publicly traded on the New York Stock Exchange (NYSE: IBM) as an S&P 500 component — providing hybrid cloud infrastructure, artificial intelligence software, and enterprise IT consulting through approximately 270,300 employees in 170 countries with $62.8 billion in annual revenue. Founded on June 16, 1911, as Computing-Tabulating-Recording Company through a merger orchestrated by financier Charles Ranlett Flint, renamed IBM in 1924 under Thomas Watson Sr., IBM has undergone multiple strategic transformations over its 110+ year history: building the System/360 mainframe platform (1964), launching the IBM PC (1981), selling the PC division to Lenovo (2005, $1.75B), and completing the $34 billion Red Hat acquisition (2019) that repositioned IBM as a hybrid cloud platform company. CEO Arvind Krishna (appointed April 2020) has focused IBM's strategy on three areas: hybrid cloud (powered by Red Hat OpenShift, the enterprise Kubernetes platform), AI (the watsonx platform for enterprise AI model development and deployment), and enterprise consulting. Under Krishna, IBM recorded $12.7 billion in free cash flow in 2024 (a company record), surpassed $6 billion in generative AI bookings since June 2023, and saw the stock price double — trading at all-time highs through 2024-2025. IBM announced the DataStax acquisition in 2025 to deepen watsonx's data layer with AstraDB (vector database for AI applications), DataStax Enterprise (Apache Cassandra), and Langflow (low-code AI agent development).

Full profile

AI Visibility Head-to-Head

38
Overall Score
80
#2
Category Rank
#56
77
AI Consensus
67
up
Trend
up
35
ChatGPT
74
44
Perplexity
71
38
Gemini
84
43
Claude
74
39
Grok
81

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.