REI Co-op vs H&M (Hennes & Mauritz)

Side-by-side comparison of AI visibility scores, market position, and capabilities

H&M (Hennes & Mauritz) leads in AI visibility (28 vs 22)

REI Co-op

EmergingSporting Goods & Outdoor

Outdoor Fashion

US's largest consumer cooperative with $3.8B revenue and 23M lifetime members; outdoor gear retailer with annual dividends to co-op owners competing with Dick's and Backcountry.

AI VisibilityBeta
Overall Score
D22
Category Rank
#3 of 3
AI Consensus
70%
Trend
stable
Per Platform
ChatGPT
16
Perplexity
25
Gemini
24

About

REI Co-op is a consumer-owned outdoor retail cooperative — the largest consumer co-op in the United States — offering camping, hiking, climbing, cycling, paddling, skiing, and fitness gear from top outdoor brands alongside its own REI-branded performance apparel and equipment. Founded in 1938 in Seattle by Lloyd and Mary Anderson and 23 fellow mountain climbers, REI generates approximately $3.8 billion in annual revenue, operates 180+ stores, and has 23 million lifetime co-op members who receive annual dividends on qualifying purchases and access to member-only sales.

Full profile

H&M (Hennes & Mauritz)

Unknownretail

fashion retail

Global fast-fashion giant with 4,100+ stores across 78 markets. Q1 2026 revenue up 3%; investing in AI personalization and sustainability initiatives.

AI VisibilityBeta
Overall Score
D28
Category Rank
#270 of 1167
AI Consensus
53%
Trend
stable
Per Platform
ChatGPT
31
Perplexity
33
Gemini
21

About

H&M Hennes & Mauritz is a Swedish multinational fashion retailer founded in 1947, operating brands including H&M, COS, & Other Stories, ARKET, and Weekday. The company runs approximately 4,100 stores worldwide with annual revenue of ~$23B, generating 66% of sales from Europe.

Full profile

AI Visibility Head-to-Head

22
Overall Score
28
#3
Category Rank
#270
70
AI Consensus
53
stable
Trend
stable
16
ChatGPT
31
25
Perplexity
33
24
Gemini
21
23
Claude
39
30
Grok
21

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