PubMatic vs Chartbeat

Side-by-side comparison of AI visibility scores, market position, and capabilities

Chartbeat leads in AI visibility (64 vs 63)

PubMatic

ChallengerMedia & Publishing

Supply-Side Platform

Independent sell-side ad platform with $280M revenue; owned infrastructure for publisher monetization expanding in CTV and cookieless advertising competing with Magnite and Google.

AI VisibilityBeta
Overall Score
B63
Category Rank
#2 of 2
AI Consensus
66%
Trend
stable
Per Platform
ChatGPT
64
Perplexity
71
Gemini
68

About

PubMatic is a digital advertising technology company providing a sell-side platform (SSP) that enables publishers — news websites, apps, streaming video publishers — to programmatically sell their advertising inventory to buyers through real-time bidding auctions. Founded in 2006 in Redwood City, California and listed on NASDAQ in December 2020, PubMatic generates approximately $280 million in annual revenue as one of the larger independent SSPs competing against Google's Ad Manager for publisher monetization.

Full profile

Chartbeat

ChallengerMedia & Publishing

Real-Time Analytics

Real-time content analytics for digital publishers; engaged time measurement and editorial decision support used by NYT, Washington Post, and 50K+ media sites.

AI VisibilityBeta
Overall Score
B64
Category Rank
#1 of 1
AI Consensus
55%
Trend
stable
Per Platform
ChatGPT
61
Perplexity
70
Gemini
75

About

Chartbeat is a real-time content analytics platform used by digital publishers, news organizations, and media companies to understand how audiences engage with content — tracking page views, time on page, scroll depth, traffic sources, and engaged time to help editorial teams make data-driven decisions about content strategy. Founded in 2009 in New York City and used by over 50,000 media sites including The New York Times, The Washington Post, and international publishers, Chartbeat focuses exclusively on the media and publishing vertical rather than general web analytics.

Full profile

AI Visibility Head-to-Head

63
Overall Score
64
#2
Category Rank
#1
66
AI Consensus
55
stable
Trend
stable
64
ChatGPT
61
71
Perplexity
70
68
Gemini
75
74
Claude
56
60
Grok
66

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.