Side-by-side comparison of AI visibility scores, market position, and capabilities
Boston industrial CAD/PLM software (NASDAQ: PTC); FY2025 8.5% ARR growth, Kepware/ThingWorx IoT divested to TPG (Nov 2025) under new CEO Neil Barua competing with Siemens Teamcenter for discrete manufacturer PLM.
PTC Inc. is a Boston, Massachusetts-based industrial software company — publicly traded on NASDAQ (NASDAQ: PTC) as an S&P 500 component — providing computer-aided design (CAD), product lifecycle management (PLM), application lifecycle management (ALM), service lifecycle management (SLM), and industrial IoT software to manufacturers across aerospace, defense, automotive, medical devices, and industrial machinery. In FY2025 (fiscal year ended September 30, 2025), PTC reported 8.5% ARR growth and 16% free cash flow growth, with Q4 FY2025 revenue up 39% in constant currency and 18% year-over-year. CEO Neil Barua took over from long-tenured CEO James Heppelmann in February 2024 and introduced the "Barua Blueprint" refocusing PTC on its core CAD/PLM/ALM/SLM strengths. In November 2025, PTC announced the divestiture of its industrial IoT assets — Kepware and ThingWorx — to TPG, sharpening its portfolio around design and lifecycle management software. PTC's product portfolio includes Creo (3D parametric CAD for mechanical engineers), Windchill (PLM for product data and process management), Onshape (cloud-native CAD platform), and Arena (cloud-native PLM/QMS).
Value-positioned RTD iced tea from PepsiCo-Unilever joint venture; bold flavors at accessible prices in convenience stores competing with AriZona in mainstream tea.
Brisk is a functional beverage brand offering ready-to-drink iced tea and juice drinks, jointly owned by PepsiCo and Unilever under the Lipton brand partnership. Launched in the 1990s, Brisk positioned itself as a bold, value-priced iced tea targeting younger consumers who wanted flavorful, refreshing beverages at affordable prices — often sold in large cans and bottles that delivered more volume at lower per-ounce costs than premium tea brands. The brand's irreverent advertising featuring clay-animated celebrities became culturally memorable.
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