Side-by-side comparison of AI visibility scores, market position, and capabilities
Indoor vertical farming company using AI-optimized growing systems. San Francisco, CA. Raised $940M+ including $400M from SoftBank. Partners with Walmart for US farms.
Plenty is a San Francisco-based indoor vertical farming company that uses AI, machine learning, and robotics to grow leafy greens and other produce in controlled indoor environments. The company has raised over $940 million from investors including SoftBank Vision Fund, which invested $200 million in 2017, and has positioned itself as the technology leader in data-driven indoor agriculture.\n\nPlenty's farms use precisely controlled light, temperature, humidity, and nutrient conditions to grow crops that are free from pesticides, use 99% less land, and consume significantly less water than conventional field agriculture. The company's AI systems continuously optimize growing conditions based on sensor data, learning to improve yields and quality across crops and growing cycles.\n\nIn 2022, Plenty announced a landmark partnership with Walmart to supply leafy greens from a new large-scale facility in Compton, California. This partnership provided both a major commercial anchor and significant additional funding from Walmart, validating Plenty's technology and business model at scale. The company also operates a dedicated strawberry R&D partnership with Driscoll's, the world's largest berry company, demonstrating the platform's potential beyond leafy greens.
CNH Industrial's precision agriculture connectivity platform; wireless data transfer between farm equipment and cloud eliminating SD card management for Case IH and New Holland operators.
Raven Slingshot (by CNH Industrial's Raven Industries division) is a precision agriculture connectivity platform that enables farmers to use existing cellular and wireless networks to share farm data between precision ag equipment, cloud services, and agronomic management platforms — eliminating the SD card data transfers and manual data management that have historically made precision agriculture workflows cumbersome. Raven Industries was acquired by CNH Industrial (the agricultural equipment conglomerate that owns Case IH and New Holland) in 2021 for $2.1 billion, integrating its precision agriculture technology with CNH's equipment brands.\n\nRaven Slingshot is specifically the wireless data management service within Raven's precision ag portfolio — enabling automatic prescription file delivery to equipment, real-time machine data uploads to the cloud, and seamless data flow between farm management software and field equipment without USB drives or manual downloads. The platform supports prescription-based variable rate application (where field sections receive different seeding rates, fertilizer rates, or chemical application rates based on soil maps) and connects to industry-standard formats used across precision agriculture equipment.\n\nIn 2025, Raven Slingshot operates within CNH Industrial's Agriculture Technology segment, competing with John Deere Operations Center (the dominant precision ag connectivity platform tied to John Deere equipment), Trimble Agriculture, and Climate Corporation for farm data connectivity. CNH's acquisition of Raven provided data and precision ag technology that case IH and New Holland equipment previously lacked relative to John Deere. The 2025 strategy focuses on integrating Raven Slingshot deeply with Case IH and New Holland equipment, expanding autonomous farming capabilities (Raven's autonomy stack for self-steering and autonomous field operations), and building third-party agronomic software partnerships.
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