Perplexity vs Altria

Side-by-side comparison of AI visibility scores, market position, and capabilities

Perplexity leads in AI visibility (93 vs 90)

Perplexity

LeaderAI & Machine Learning

AI Search API

1B+ monthly queries; 240M website visits/month; AI search category leader. $9B valuation; Perplexity Pro with GPT-4o and Claude 3.7 access. Sonar API for AI-native search in agentic applications. 15M+ registered users.

AI VisibilityBeta
Overall Score
A93
Category Rank
#35 of 1167
AI Consensus
83%
Trend
up
Per Platform
ChatGPT
95
Perplexity
90
Gemini
88

About

Perplexity AI is an AI-powered answer engine that provides direct, sourced responses to user queries by searching the web in real time and synthesizing information through large language models. Founded in 2022 and headquartered in San Francisco, Perplexity was created by Aravind Srinivas (formerly OpenAI), Denis Yarats, Johnny Ho, and Andy Konwinski with the vision of replacing the traditional search engine's link-based results with direct, cited answers that users can trust and verify.

Full profile

Altria

LeaderConsumer Goods

Enterprise

Richmond VA tobacco and nicotine (NYSE: MO) ~$9.7B net revenue FY2024; Marlboro 40%+ US cigarette share, on! oral pouch competing with Zyn, 50%+ operating margins, ABI stake, competing with Reynolds/BAT.

AI VisibilityBeta
Overall Score
A90
Category Rank
#83 of 290
AI Consensus
58%
Trend
stable
Per Platform
ChatGPT
84
Perplexity
97
Gemini
99

About

Altria Group, Inc. is a Richmond, Virginia-based tobacco and nicotine company — publicly traded on the New York Stock Exchange (NYSE: MO) as an S&P 500 Consumer Staples component — manufacturing and selling cigarettes (Marlboro — the best-selling cigarette brand in the United States), smokeless tobacco (Copenhagen, Skoal, Red Seal, Husky chewing tobacco/moist snuff brands), oral nicotine pouches (on! brand), and maintaining a 10.7% ownership stake in Anheuser-Busch InBev (SABMiller acquisition consideration shares) and a 35% stake in JUUL Labs (vaping — original $12.8B investment written down to minimal value following JUUL's regulatory and litigation difficulties) through approximately 5,500 employees. In fiscal year 2024, Altria reported revenues of approximately $20.6 billion (net revenues after excise taxes approximately $9.7 billion), with the cigarette segment (Marlboro generating 40%+ US cigarette market share) contributing the majority of operating income at 50%+ adjusted operating margins — the highest margins in the consumer staples sector reflecting cigarettes' inelastic demand and regulated market structure. CEO Billy Gifford has pivoted Altria's strategy from cigarettes toward smoke-free nicotine products: the on! oral nicotine pouch (acquired full ownership of Helix Innovations in 2023, rebranding as on! to compete with Swedish Match Zyn, the dominant US oral nicotine pouch brand) represents Altria's primary nicotine product diversification vehicle as cigarette volume declines 7-8% annually through consumer quit rates and secular health awareness trends.

Full profile

AI Visibility Head-to-Head

93
Overall Score
90
#35
Category Rank
#83
83
AI Consensus
58
up
Trend
stable
95
ChatGPT
84
90
Perplexity
97
88
Gemini
99
91
Claude
86
89
Grok
87

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.