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Okta Verify is a lightweight app that is used for 2-step verification so you can confirm your identity when you sign in to your Okta account. This gives you an extra layer of security so that you - an

Enterprise Identity, Delivered 

Okta Mobile provides single sign on to all the apps on your iPad or iPhone. As a companion application to the Okta Identity Management Service, you simply sign in with

Introducing Okta’s first consumer password manager, Okta Personal! With enterprise-grade security and the familiar user experience you’d expect from Okta, digital security has never been so easy. 

Ok

Okta

Crack the Code with Passkeys, with Andrew Shikiar

Okta is an identity and access management platform serving 19,650 customers including 4,945 with $100K+ ACV. FY 2025 revenue $2.61B (+15% YoY), TTM revenue (Jul 2025) $2.763B (+13% YoY). Subscription services 98% of revenue ($2.556B). Acquired Auth0 for $6.5B in May 2021. Public (NASDAQ: OKTA).

Secure Okta identity and access management via Model Context Protocol (MCP). Access Okta users, g...

Collects system logs from Okta and sends them to stdout

Todd McKinnon

Frederic Kerrest

Hackers claim to have breached Okta systems

Okta to Acquire Auth0 for $6.5B

Okta says its GitHub account hacked, source code stolen

Okta Bcrypt incident lessons for designing better APIs

Okta's NextJS-0auth troubles

Okta Inc. reported fiscal year 2024 revenue of $2.3 billion, representing 20% year-over-year growth and cementing its position as the leading independent identity and access management (IAM) provider serving enterprises globally. The company now serves over 19,000 customers including FedEx, Moody's, Siemens, and T-Mobile, with its Workforce Identity Cloud and Customer Identity Cloud (powered by Auth0) enabling secure authentication and authorization for hundreds of millions of users worldwide. Okta's platform processed over 2 trillion verifications annually, providing single sign-on (SSO), multi-factor authentication (MFA), lifecycle management, and API access management that have become critical infrastructure for modern enterprises embracing zero-trust security architectures. The company's remaining performance obligation (RPO)—a measure of future contracted revenue—reached $3.5 billion, indicating strong future growth visibility despite macroeconomic headwinds affecting enterprise software spending. Okta's workforce identity business, serving employee authentication needs, generated approximately 70% of revenue, while customer identity (Auth0), supporting consumer-facing applications, contributed 30% and grew faster at 25%+ year-over-year. The company operates on a subscription model with typical contract lengths of 1-3 years, achieving a net retention rate of 111%, meaning existing customers expanded their Okta usage by 11% on average. CEO Todd McKinnon emphasized Okta's vision of enabling "identity for all" through universal authentication protocols and passwordless experiences. However, the company faces intensifying competition from Microsoft Entra ID (formerly Azure Active Directory), which is bundled with Microsoft 365 and offers compelling economics for organizations already committed to Microsoft ecosystems, creating ongoing pricing pressure and competitive displacement challenges.

Okta Reports $2.3B Annual Revenue as Identity Management Leader

Okta's 2021 acquisition of Auth0 for $6.5 billion represented one of the largest software M&A transactions of that year and fundamentally expanded Okta's addressable market by adding customer identity and access management (CIAM) capabilities to complement its core workforce identity offering. Auth0, founded in 2013 by Eugenio Pace and Matias Woloski, had built a developer-friendly platform used by over 12,000 customers including Atlassian, Mazda, and Thomson Reuters to add authentication and authorization to consumer-facing applications. The acquisition gave Okta access to Auth0's extensive library of pre-built integrations, developer tools, and expertise in consumer-scale identity—handling billions of logins monthly for applications with millions of end users where user experience, performance, and scalability requirements differ dramatically from enterprise workforce authentication. Three years post-acquisition, integration has progressed with Okta maintaining Auth0 as a distinct brand and platform while creating technical bridges that allow customers to manage both workforce and customer identities through unified administration. The strategic rationale was compelling: most large enterprises need both workforce identity (authenticating employees, contractors, partners) and customer identity (authenticating consumers using their applications), and Okta aimed to be the sole identity vendor serving both use cases. However, execution has faced challenges including customer concerns about integration complexity, engineering resource allocation between platforms, and whether maintaining two separate identity platforms creates long-term technical debt. Auth0's growth has remained strong at 25%+ annually, and some industry observers consider Auth0's developer experience and CIAM features superior to competitors including AWS Cognito, Azure AD B2C, and Ping Identity. The acquisition also brought fierce competition as Auth0 competes directly with identity platforms built by cloud providers who offer CIAM as part of broader cloud services at aggressive pricing.

Okta's $6.5B Auth0 Acquisition: Combining Workforce and Customer Identity

Okta has faced significant reputation damage and customer trust challenges following multiple security incidents between 2022 and 2023 that compromised its own infrastructure and customer environments, creating an uncomfortable irony for a company whose core business is securing digital identities. In March 2022, the LAPSUS$ hacking group published screenshots showing they had compromised an Okta support engineer's laptop, potentially gaining access to Okta customer systems—an incident that occurred in January 2022 but wasn't fully disclosed until the hackers publicly released evidence. The delayed disclosure and initial downplaying of impact created customer backlash and regulatory scrutiny, with Okta eventually acknowledging that approximately 366 customers may have been affected. In October 2023, Okta suffered another breach when attackers used stolen credentials to access Okta's support case management system, potentially compromising sensitive customer data including HAR files (HTTP archives) containing authentication tokens that could be used to impersonate users. The incident affected 134 customers and forced Okta to implement emergency security measures including resetting credentials and invalidating tokens. These breaches were particularly damaging because enterprises rely on Okta as a critical security control—if the identity provider itself is compromised, attackers can potentially access every application and system protected by Okta. Customer reactions ranged from demanding enhanced security controls to evaluating alternative identity providers, though switching costs and the maturity of Okta's platform have limited customer churn. Okta responded with significant security investments including enhanced employee security training, improved access controls for support systems, implementation of hardware security keys for employees, expanded security audits, and creation of a Chief Security Officer role reporting directly to the CEO. The incidents highlighted the critical importance of supply chain security and the reality that no vendor is immune to sophisticated attacks, while also damaging Okta's brand among security-conscious enterprises who expect identity providers to demonstrate exceptional security practices.

Security Breaches Damage Okta's Reputation: LAPSUS$ and Credential Stuffing Incidents

The enterprise identity and access management market has increasingly become a two-horse race between Okta and Microsoft Entra ID (rebranded from Azure Active Directory in 2023), with Microsoft leveraging its massive installed base and bundling strategy to gain ground against Okta's best-of-breed approach. Microsoft Entra ID benefits from enormous distribution advantages—it comes included with Microsoft 365 licenses that over 345 million paid users already have, making the incremental cost to adopt Microsoft's identity solution appear as zero even though advanced features require premium licensing. For organizations heavily invested in Microsoft ecosystems (Azure cloud, Microsoft 365, Dynamics 365), Entra ID offers deep native integration and unified administration that Okta cannot match despite extensive Microsoft integrations. Microsoft has also aggressively enhanced Entra ID capabilities to narrow feature gaps, adding conditional access, privileged identity management, identity governance, and improved support for non-Microsoft applications. However, Okta maintains significant advantages that keep it competitive: true vendor neutrality (not advantaging one cloud or SaaS provider over others), superior user experience, more extensive pre-built integrations with third-party applications (7,000+ in Okta Integration Network), better support for complex hybrid environments, and capabilities like delegated administration and workflow automation that are more mature than Microsoft's offerings. For organizations following multi-cloud strategies or using diverse SaaS applications, Okta's neutrality remains compelling—there's no incentive for Okta to favor AWS over Azure or Salesforce over Dynamics. The competitive dynamic has intensified pricing pressure, with Microsoft able to offer aggressive pricing or bundle identity with other products while Okta must compete on value and capabilities. Market share data shows Okta dominates among mid-market companies and enterprises seeking best-of-breed identity, while Microsoft wins in Microsoft-centric environments and through sheer volume of installations. Industry analysts estimate the total addressable market for IAM will grow to $30+ billion by 2027, large enough to support multiple successful vendors, though Microsoft's advantages suggest Okta must continuously innovate to maintain its independent position.

Microsoft Entra ID vs Okta: The Battle for Enterprise Identity Market Share

Okta has positioned itself at the forefront of the industry's transition toward passwordless authentication, supporting FIDO2 passkeys, biometric authentication, and modern cryptographic standards that promise to eliminate the security and usability problems created by traditional passwords. Passwords remain the weakest link in digital security—they're frequently reused across sites, vulnerable to phishing, easily forgotten, and create terrible user experiences. Okta's passwordless capabilities allow organizations to replace passwords with more secure alternatives including biometric authentication (fingerprint, facial recognition), hardware security keys (YubiKey, Titan Security Key), passkeys stored in platform authenticators (iCloud Keychain, Google Password Manager), and contextual risk-based authentication that considers device trust, network location, and user behavior. The company has been an active participant in the FIDO Alliance, the standards body developing passwordless authentication protocols, and was among the first identity providers to support the WebAuthn standard that enables browser-based passwordless flows. Okta reports that customers implementing passwordless authentication see significant benefits including 90% reduction in helpdesk password reset tickets, improved security posture with elimination of credential-based attacks, and better user experience with faster logins. However, passwordless adoption faces challenges including legacy application compatibility, user education and change management, device coverage (not all devices support biometrics or security keys), and the need for fallback mechanisms when primary authentication methods fail. Okta has also deeply integrated with zero-trust security frameworks, which assume no user or device should be automatically trusted and require continuous verification. The company's Adaptive Multi-Factor Authentication uses machine learning to assess risk scores based on dozens of signals (device posture, geolocation, IP reputation, user behavior patterns) and dynamically require step-up authentication when anomalies are detected. As enterprises increasingly adopt zero-trust architectures in response to remote work, cloud adoption, and sophisticated cyber threats, identity and access management becomes the control plane for security—making Okta's platform a critical component of modern security infrastructure.

Okta's Passwordless Future: Passkeys, Biometrics, and Zero-Trust Architecture

The Okta Integration Network (OIN), featuring over 7,000 pre-built integrations with enterprise applications ranging from Salesforce to Workday to AWS to Zoom, represents one of Okta's most significant competitive advantages and primary drivers of customer stickiness. These integrations enable single sign-on, automated user provisioning/deprovisioning (SCIM), and API access management for popular SaaS applications without requiring custom development, dramatically reducing the time and cost to implement identity management across an organization's entire application portfolio. For software vendors, being part of the OIN has become essential for enterprise sales—IT buyers increasingly require that applications support Okta SSO as a non-negotiable requirement, and the OIN provides visibility to Okta's customer base actively searching for new applications to integrate. This creates a powerful network effect: more applications in the OIN make Okta more valuable to enterprises, which drives more Okta customers, which incentivizes more software vendors to build Okta integrations, creating a self-reinforcing cycle. Okta has productized the integration development process with clear documentation, SDKs, and a structured submission and certification program that helps software vendors build and list integrations. The company claims that pre-built integrations reduce implementation time from weeks of custom development to hours of configuration, while providing standardized security controls and audit logging across all connected applications. Okta also uses the OIN as an ecosystem development tool, featuring new integrations in marketing campaigns and connecting software vendors with customer prospects. However, the proliferation of integrations has created some challenges including variation in integration quality and capabilities (some integrations support only SSO while others include advanced provisioning and governance features), maintenance burden as applications evolve, and the reality that complex enterprise applications often require customization beyond what pre-built integrations provide. Competitors like Microsoft, Ping Identity, and CyberArk have built their own integration catalogs, though none match Okta's breadth, creating a key differentiation point that helps Okta compete against larger technology giants with broader product portfolios.

Okta Integration Network: 7,000+ Pre-Built Connectors Drive Platform Stickiness

Okta dominates identity and access management market with $2.3B revenue, 19,000+ customers, and strategic Auth0 acquisition while navigating security breaches and competitive pressure

okta

@okta/okta-auth-js

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Why is everyone using Okta as their IDP?

FUCK OKTA

OKTA is garb.

Y'all still wanna complain about Okta?

I HATE OKTA

Does anyone know how to sign into okta on a new phone?

Okta - what is going on??

Are most migrating away from Okta

Is Okta a Scam Company?

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Okta, Inc.

Todd McKinnon and Frederic Kerrest leave Salesforce to found Okta with seed funding from Andreessen Horowitz. Mission: cloud-native identity management.

Okta launches workforce identity platform with SSO and user provisioning. Secures early technology company customers including Adobe and Dropbox.

Raises $25M Series A from Andreessen Horowitz and Sequoia Capital. Begins building Okta Integration Network for SaaS application integrations.

Launches Adaptive Multi-Factor Authentication with support for SMS, push notifications, biometrics, and hardware tokens. Reaches 500+ customers.

Raises $75M Series E at $1.2B valuation from Andreessen Horowitz, Greylock, Sequoia. Surpasses 1,000 enterprise customers and $100M ARR.

Goes public on NASDAQ (OKTA) at $17/share, raising $187M and valuing company at $1.2B. Revenue: $160M, Customers: 3,000+.

Reaches $1B annual recurring revenue milestone. Serves 7,000+ customers. Launches Customer Identity Cloud for consumer-facing applications.

Acquires Auth0 for $6.5B in stock, combining workforce identity with customer identity/access management (CIAM) capabilities. Auth0 adds 12,000+ customers.

LAPSUS$ hacking group compromises Okta support engineer laptop, potentially affecting 366 customers. Delayed disclosure damages reputation and trust.

Attackers use stolen credentials to access support case management system, compromising 134 customers. Okta implements comprehensive security enhancements.

Microsoft rebrands Azure AD to Entra ID with enhanced features, intensifying competition. Microsoft's bundling strategy creates pricing pressure.

Reports $2.3B annual revenue (20% growth), 19,000+ customers, $3.5B RPO. Processes 2 trillion verifications annually. Market cap: $10-15B.

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