Side-by-side comparison of AI visibility scores, market position, and capabilities
Newport Beach CA SaaS security platform; raised $90M+; behavioral threat detection and identity risk management for enterprise SaaS applications.
Obsidian Security is a SaaS security and identity threat detection company founded in 2017 and headquartered in Newport Beach, California. The company was founded by former executives and engineers from Carbon Black, CrowdStrike, and the NSA who applied endpoint detection and response principles to the SaaS domain. Obsidian's platform monitors user behavior across SaaS applications to detect account compromise, insider threats, and data exfiltration by analyzing activity patterns — logins, API calls, data access, sharing events — against behavioral baselines built for each user.\n\nObsidian raised $90 million across three rounds from investors including Norwest Venture Partners, IVP, and Greylock Partners. Its platform integrates with major enterprise SaaS applications including Salesforce, Microsoft 365, Google Workspace, ServiceNow, GitHub, Workday, and more than 40 other applications. Rather than relying solely on configuration checks, Obsidian focuses on runtime behavioral analytics: detecting when a compromised account is performing unusual data exports, when a user accesses records far outside their normal work patterns, or when a service account begins making API calls it has never made before.\n\nThe platform also covers SaaS identity risk management, inventorying privileged accounts, dormant accounts, and over-permissioned users across all integrated applications. Security teams can use Obsidian to reduce their SaaS attack surface by identifying and remediating excessive access, and to respond to active threats with detailed activity timelines that provide forensic evidence for incident investigations. Obsidian's combination of posture management and behavioral detection positions it between pure SSPM tools and identity threat detection and response (ITDR) platforms.
Indoor vertical farming company using AI-optimized growing systems. San Francisco, CA. Raised $940M+ including $400M from SoftBank. Partners with Walmart for US farms.
Plenty is a San Francisco-based indoor vertical farming company that uses AI, machine learning, and robotics to grow leafy greens and other produce in controlled indoor environments. The company has raised over $940 million from investors including SoftBank Vision Fund, which invested $200 million in 2017, and has positioned itself as the technology leader in data-driven indoor agriculture.\n\nPlenty's farms use precisely controlled light, temperature, humidity, and nutrient conditions to grow crops that are free from pesticides, use 99% less land, and consume significantly less water than conventional field agriculture. The company's AI systems continuously optimize growing conditions based on sensor data, learning to improve yields and quality across crops and growing cycles.\n\nIn 2022, Plenty announced a landmark partnership with Walmart to supply leafy greens from a new large-scale facility in Compton, California. This partnership provided both a major commercial anchor and significant additional funding from Walmart, validating Plenty's technology and business model at scale. The company also operates a dedicated strawberry R&D partnership with Driscoll's, the world's largest berry company, demonstrating the platform's potential beyond leafy greens.
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