News Corp (Class B) vs Kindful

Side-by-side comparison of AI visibility scores, market position, and capabilities

News Corp (Class B) leads in AI visibility (83 vs 23)

News Corp (Class B)

LeaderCommunications

Enterprise

Murdoch-family media company with $10.1B FY2024 revenue; WSJ 4M+ subscribers anchors Dow Jones; REA Group dominant Australian real estate portal; AI content licensing deals being pursued.

AI VisibilityBeta
Overall Score
A83
Category Rank
#279 of 290
AI Consensus
45%
Trend
stable
Per Platform
ChatGPT
94
Perplexity
83
Gemini
74

About

News Corp is a global media and information services company controlled by the Murdoch family through Class B supervoting shares, founded following the 2013 separation of Rupert Murdoch's News Corporation into two entities—Fox Corporation (entertainment and news broadcast) and News Corp (publishing and digital real estate). Headquartered in New York City and traded on Nasdaq (NWS for Class B non-voting shares; NWSA for Class A), News Corp generated approximately $10.1 billion in revenues for fiscal year 2024 (ending June 2024) under CEO Robert Thomson. Lachlan Murdoch serves as Executive Chairman, and the Murdoch family—through Rupert Murdoch's family trust—retains controlling voting power. The company's portfolio spans premium digital real estate (REA Group in Australia, Move Inc./realtor.com in the U.S.), news media (The Wall Street Journal, New York Post, The Times of London, The Australian), book publishing (HarperCollins), and subscription video (Foxtel in Australia).

Full profile

Kindful

EmergingNonprofit Tech

Donor Management

Kindful, nonprofit donor management/CRM platform (acquired by Bloomerang 2020), 1,000+ nonprofit customers, cloud-based fundraising software, online donation forms, donor analytics, email marketing, integrated with QuickBooks/Mailchimp, now part of Bloomerang suite

AI VisibilityBeta
Overall Score
D23
Category Rank
#2 of 2
AI Consensus
85%
Trend
stable
Per Platform
ChatGPT
27
Perplexity
29
Gemini
26

About

Kindful is a donor management and fundraising platform designed for nonprofit organizations to manage relationships, track donations, and execute fundraising campaigns. The company serves small to mid-sized nonprofits who need affordable, user-friendly software to organize donor data, process contributions, and measure fundraising effectiveness. Kindful provides tools for online giving, email marketing, event management, donor segmentation, and reporting that help nonprofits build stronger relationships with supporters, streamline fundraising operations, and increase donations while reducing administrative burden.

Full profile

AI Visibility Head-to-Head

83
Overall Score
23
#279
Category Rank
#2
45
AI Consensus
85
stable
Trend
stable
94
ChatGPT
27
83
Perplexity
29
74
Gemini
26
93
Claude
25
77
Grok
31

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