Nasdaq vs Decimal

Side-by-side comparison of AI visibility scores, market position, and capabilities

Nasdaq leads in AI visibility (93 vs 18)

Nasdaq

LeaderProfessional Services

Financial Exchanges & Technology

Nasdaq Inc. (NDAQ) reported ~$3.9B revenue in FY2024; 75%+ from Solutions Segments including market technology, analytics, and financial technology; index franchise including Nasdaq-100 underpins trillions in ETFs; global market infrastructure serving 130+ countries.

AI VisibilityBeta
Overall Score
A93
Category Rank
#1 of 1
AI Consensus
62%
Trend
stable
Per Platform
ChatGPT
87
Perplexity
99
Gemini
87

About

Nasdaq, Inc. is a global technology company serving the capital markets industry. Founded in 1971 as the world's first electronic stock market, Nasdaq has evolved far beyond exchange operations to become a leading provider of trading technology, data services, and financial intelligence platforms serving thousands of clients in over 130 countries.

Full profile

Decimal

EmergingFintech

Tech-Enabled Bookkeeping

Tech-enabled bookkeeping pairing dedicated accountants with proprietary automation; flat monthly subscription; founded 2020 in Fishers, Indiana; faster close with full client transparency.

AI VisibilityBeta
Overall Score
D18
Category Rank
#1 of 1
AI Consensus
84%
Trend
up
Per Platform
ChatGPT
21
Perplexity
17
Gemini
23

About

Decimal is a Fishers, Indiana-based technology-enabled bookkeeping company that provides small businesses with a dedicated accounting team and a modern software platform for a flat monthly subscription. Founded in 2020, Decimal was built to address the most common frustration of small business owners who have outgrown DIY bookkeeping but find traditional bookkeeping firms slow, expensive, and opaque. Decimal pairs each client with a dedicated bookkeeper and accounting team who are supported by proprietary software that automates routine transaction processing, exception identification, and reporting, allowing the human team to focus on accuracy review, month-end close, and client communication rather than manual data entry.\n\nDecimal's product experience centers on transparency and responsiveness. Clients access their books through a web portal with real-time financial dashboards showing cash position, profit and loss, and accounts receivable and payable balances. The platform includes a communication thread for each question or task, giving small business owners visibility into the status of their bookkeeping without email chains or phone tag. Decimal's pricing model is a flat monthly subscription based on business complexity rather than hours worked, making costs predictable and removing the billing anxiety that characterizes traditional bookkeeping relationships.\n\nDecimal targets small businesses with $500,000 to $10 million in annual revenue that need accurate, timely books and periodic financial guidance but are not yet ready for a full-time accounting hire or a CFO-level engagement. The company operates as a fully remote team and serves clients across the United States in industries including professional services, e-commerce, retail, and service businesses. Decimal competes with Bench, Pilot, and Botkeeper in the technology-enabled bookkeeping market, differentiating on its dedicated team model, the quality of its software-plus-human integration, and its Midwestern operational roots that keep its cost structure competitive.

Full profile

AI Visibility Head-to-Head

93
Overall Score
18
#1
Category Rank
#1
62
AI Consensus
84
stable
Trend
up
87
ChatGPT
21
99
Perplexity
17
87
Gemini
23
99
Claude
18
89
Grok
22

Capabilities & Ecosystem

Capabilities

Only Nasdaq
Financial Exchanges & Technology
Only Decimal
Tech-Enabled Bookkeeping

Integrations

Only Nasdaq

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